Should you invest in a custom website design or should you buy a cheap template off the shelf for a fraction of the cost?
For a start you need to decide which website platform is for you. I use and recommend WordPress for a service business. I use and recommend Magento or Shopify for an eCommerce business.
If you’re starting out I understand that it’s much cheaper initially to get a website template from Theme-forest etc and that’s a good place to start. They have a huge range of well designed themes and only choose themes that have a 5 star rating.
When your website starts making money for you, you will find that the benefits of investing in a custom designed website far outweigh the headaches and your time that a template will cost you in the end.
I like to think of a website as a shopfront for an online business and to dress up a shop front to make it as attractive as possible for prospects & leads. Investing in a well designed & coded website is actually one of the best investments you can make for your business. Your prospects will take you more seriously and will part with their money easier if they can trust you. Trust & professional design is what we focus on.
So what are the pros and cons of having a pre done website template vs a custom designed template?
The biggest benefit of having a re done website template is that you can have a website up fast and you don’t have to pay a developer to code it for you.
The biggest benefit of having a custom website is that it will be completely unique to your business and if designed by Studio1Design.com it will give you the best chance of converting visitors into customers.
Things to consider:
- What’s the long term plan you want for the website?
- Are you able to blog with this theme?
- Don’t just go for pretty and avoid flashy features that takes a long time to load.
- Don’t go too complex designs using themes.
Most of our clients come to us after they have tried templates, then were too frustrated with the limitations of the templates. With a completely custom website design that’s suited to your business, it will be designed to get you the best outcome for your business & will meet your website objectives, you will own it, nobody else will have the same design, it can grow as your business grows & it will be faster.
When we design websites we don’t use any template themes at all. There are some great templates out there but there is always going to be some custom design than custom coding required to tailor each template to suit an individual business. There are always limitations with templates, then the more plug-in you add to get what you want the code gets messier & the site gets slower.
We always start from scratch for each new project because with all the websites that we have designed so far, we haven’t been able to create a ‘one size fits all’ approach yet.
If you need a hand with direction on your site to give you a conversion boost contact us today.