Like people, some website age well while others don’t. An outdated website has the potential of losing prospect and existing clients. Competition is very stiff online and inattention to detail could cost you thousands of revenue. Remember that majority of customers will only give you and your website 15 seconds before clicking off. It is important, therefore, that you give them the best 15-second experience right at your homepage.
Below is a list of outdated web design trends that you need to get rid of to greatly reduce your bounce rate, and increase your traffic.
- Your website is not mobile-friendly.
Starting April 2015, Google has announced that it will be using mobile-friendliness as an additional ranking signal. Such change will have a significant impact in Google search as users will find it easier to find relevant and high quality search results that are optimized for mobile devices.
Google even launched an online tool that will determine if your website is mobile-friendly or not, and which you can access here: https://www.google.com/webmasters/tools/mobile-friendly/
This is a timely change as recent studies show that we are moving into an age of mobile device-launched searches. Therefore, you will be losing customers if they can’t see your site’s content well on their mobile devices. Also, Google has started penalizing websites that are non-mobile friendly so beware.
- Your website has too much clutter.
Clutter, by definition, means that there are simply too much text and graphics on your home page. Your site visitors want to know what your brand is, who you are and what you can do. If they can’t cut through all those clutter, they’ll simply click off the page.
- Your website’s font and style need a lot of work.
Comic Sans, Times New Roman and Arial are classic examples of outdated fonts. Meanwhile, Bevel and Emboss on titles or in content are design techniques that are clearly outdated. Who would trust you if you clearly have some catching up to do when it comes to presentation?
- Your website is using flash.
There was a time when flash intros were a hit, but today is no longer that time. As websites are moving to become mobile-friendly, flash is being left behind as most mobile devices is not compatible with it.
Also, flash makes the website lag and load more slowly. A slow website is most definitely going to lose potential conversions. My advice is to never opt for flashy websites that don’t have much value or substance in any way.
- Your website utilizes auto-play music.
Try visiting your website using a mobile device and with year headset on. Only then will you realize how annoying your auto-play is.
- Your website is littered with bad stock photos.
Almost everyone is using stock when it comes to images because it’s faster and probably cheaper. But that doesn’t mean you can grab any photo and use it on your website. Bad stock photos will make you look unprofessional as much as the 5 other elements above would.
If you choose cheesy and fake-looking photos, you are putting your brand’s legitimacy in limbo.
Avoid these 6 outdated trends and you will have a modern website that attracts the attention every time.