Every business success begins with a brand

Let us create a memorable brand for you


Your brand is important

Your brand is more than a cool logo…
It is how other people perceive your business and what they feel when they think of you.
A brand is what DIFFERENTIATES you.
It plays a huge role in why a prospect will buy from you (rather than your competitor).

Great Branding Will…

  • Increase the perceived value of your offer
  • Boost your credibility and authority
  • Builds trust in your brand
  • Motivate people to buy from you
  • Cement customer loyalty

What is a brand style guide?

A brand is expressed through a set of visual cues.

It is essential that this visual ‘vocabulary’ clearly communicates your brand values and is consistent across all platforms.

We start with creating a ‘mood board’ to capture the overall look and feel for your brand. Then we design all the visual brand identity design elements including:

  • Logo
  • Colors
  • Typography
  • Pattern & Texture
  • Imagery & Photography
  • Illustration & Iconography
  • Layout & Composition

A Brand Style Guide will clearly define and illustrate each of these design elements.

Think of it as your business’s primary visual DNA – a document that contains specific, detailed rules about logo usage, typeface systems, color palettes, layout guidelines, and so much more.

Why your business needs a Brand Style Guide

A Brand Style Guide is an indispensable, practical tool that you can use daily to work with your staff and outside suppliers.

You can use it to guide your marketing, website design, social media presence, video production and more.

It will ensure that everyone will be expressing your brand in a unified, consistent manner—no matter what.

Without a style guide, you risk having inconsistent communications across different platforms which will make your brand appear unprofessional and less trustworthy.

Whether you’re a small business, a large organisation or just starting out, a brand style guide is an invaluable asset that helps build confidence and generate more sales.

Here are some examples of Brand Style Guides
we have created for our clients:

Praise From Our Clients

“Greg Merrilees and Studio 1 are the only designers I use and recommend. There is just no other design shop I’ve found that…

1. Truly understands how to design websites optimized for sales conversion.
2. Consistently produce mind-blowing art that I’m proud to show off (on my site, at my events, everywhere).
3. Make creating new stuff with their team a super fast and simple process that I actually ENJOY every time.
4. The landing page for my CopyChief.live event contributed to the event selling out.

They get my highest recommendation. Any other choice would be foolish. No kidding.”

Kevin Rogers


“If you want an authority website that converts traffic into paying customers AND a great looking site that represents your brand well then Greg is your man! I’ve trusted Greg and his team to build five separately branded sites so far that all enjoy terrific conversions and I tell anyone who wants a serious site to use them! They know what you need before you do so you’re in good hands!”

Average Monthly Visits:
2857 Pre Studio1 Redesign
4774 Post Studio1 Redesign

Average Monthly Goal Completion:
621 Pre Studio1 Redesign
1573 Post Studio1 Redesign

Bryce Holdaway

Co-Host of ThePropertyCouch.com.au
Co-Host of Escape from the City on the ABC
Co-Host of Location Location Location Australia on Foxtel’s
Lifestyle Channel

“My personal brand is the strongest it’s ever been and the rates I am able to charge for my services are also at their highest. Studio 1 has been pivotal to this success. I love how it’s not just a beautiful design but it’s got conversion elements baked in — such as irresistible offers and social proof.

Studio 1 has not only redesigned my main site, but designed 4 other satellite sites, my own personal logo, banners for all the major social networks, podcast cover art (for both of my shows), business cards, and even full page ads that I’m running in Internet Retailer magazine.

My business card is now a “DHV” (demonstration of higher value) that gets noticed and commented on when I hand it out. My two podcasts are also brands into themselves, thanks to Studio 1. I definitely look larger than life. Heck, I look bigger than I did with my previous agency (which got acquired) — and back then I had 10 times the staff and offices in three countries.”

Stephan Spencer


“Working with Greg and Studio 1 is an incredible experience. They are the absolute best quality and deliver on time. I really love that they work with me toward a shared vision and always make my dreams even better in reality.

My website gets a gazillion compliments and that’s a tribute to Greg’s clear vision and eye for detail, and the team’s ability to implement on everything I include in my design brief. I’ve had them do everything for me from banner design to ebooks to cover images to style guides and my full on website – no job is too big or small – and they consistently communicate, get clarity and are just all around amazing to work with.

I tell everyone about them. Having the right designer who understands your vision and also understands online marketing is a crucial piece of my business success.”

Bree Argetsinger


“Greg, sent me a T-shirt at my event with a new logo for my podcast, just from nowhere. The logo was so much better than the one we had on the website, then he redesigned the website. Then he started designing T-shirts for all my other brands, and then he started designing a website for my co-host. And this guy just came from nowhere. Greg’s design studio is now famous to our podcast listeners because he just delivered so much value, and it was unasked for, it was unexpected, it was just such a lovely tribute. He now has a huge audience who are aware of him and Studio1 have designed my SilverCircle.com home page, JamesSchramko.com, many logos for my brands and podcasts, and has also designed my book cover: WorK Less Make More.”

James Schramko


“Studio1 completely revamped GCOMM’s entire website giving it a much-needed refresh. The outdated graphics were replaced with a new and modern look. The new website is clean, crisp and easy to navigate. It showcases our company and services very well. I am very impressed with the team’s skills, customer service and responsiveness to our needs.

We had a very positive experience working with Studio1”

Danja Jakovljevic


“I was introduced to Studio1 a few years ago when we were looking to upgrade our website. Greg and his team completely understood our vision and created a site to help our fine artwork shine. More importantly, Studio1’s clean, creative design supports the online customer experience, making it on par with what people see in our 2 galleries. The design is in perfect alignment with our aesthetic and has doubled our business as a result. Not only has it improved out online sales, we have more people purchasing from our galleries that discovered us first via our website. I would highly recommend Greg and his team.”

Erika & Aaron Chang


“The team at Studio 1 Design were incredible. We had a vision of what we wanted our site to look like so were very specific about every component, the guys were adaptable, responsive and gave us unlimited support throughout the process to ensure we got exactly what we wanted, their artistic eye brought it to life. I have already, and will continue to do so, recommend anyone to Greg and the team, needing a cost effective designed website (we were a start up so big factor), with the look, functionality and feel of website some spend tens of thousands on.”

David Smith


“I collaborated with Studio 1 Design to create a website facelift and rebrand; they were incredible to work with every step of the way. From the initial consult, they were there to help makesure we were all on the same page and clear on my vision. I’m one of those people who knows what they want visually but isn’t always able to articulate it to designers, and Studio 1 patiently worked with me through revisions and nailed it! The best part? Since my new website has been live, I’ve had three, back-to-back, record-breaking income months in my business and increased my leads, overall reach, and impact.”

Kim Argetsinger


“We approached Studio1 to redesign our IT Consulting website which was basic, uninteresting and not offering our clients anything. Working with Greg and his experienced team of designers and developers was an absolute joy and a total breeze. They just ‘got it’ and had a clear understanding of what our brand was about and how we wanted to engage with our clients. The embedded social media tools and other conversion ideas have opened up a whole new world and we’re really excited about the new focus and direction the website has offered.”.
Thanks Greg to you and your team, fantastic result.

Donna Orchard


“I am very grateful for the assistance of Greg and his team in the design of our website, and many other components of our marketing graphics. They have been incredibly tuned in to creating designs for us focussed on conversion, but their design style is also just brilliant and has really captured the essence of our business and style. On top of that Studio 1 are just so good to work with – very quick, highly responsive, and very proactive in going the extra mile in their oversight of the implementation of the website designs. I unreservedly recommend them.”

Joanna Oakey


“Studio 1 have captured my brands essences with smart design. I have total confidence in Greg’s team to produce cutting edge design that works for real businesses. Since working with Studio1 our website design now matches our market leading approach and the new website has dramatically improved the results in our business because we confidently promote our website and it has raised the perceived value of our brand in the eyes of our clients.”

Mark Ottobre


“The results I have experienced in my business after Studio1Design re did my website have been groundbreaking. When people browse the site now they are guided through an incredible experience of visuals which without giving off a pushy or sales-y vibe guide people with ease to collect art pieces and book underwater photo shoots. I highly recommend Studio1Design to re design any website needs you have. They are the real deal!”

Gisele Lubsen


“We took on your design and development teams on good faith, and it worked out very well. The teams made updates in a timely manner and the feedback on the site from our clients is positive. I’d happily recommend Studio1 and will be in the future with my clients. Please feel free to share this with your team and your website, it’s been an excellent experience.”

Robert McAdam


“I didn’t think I could get a world class website without paying a fortune. Greg and his team shattered that belief! If you’re looking to create a website or upgrade your existing website – you can’t go past Studio 1 Design. I can’t talk more highly of Greg and his team.”

Keith Harwood


We Get Online Marketing!

Ready To Take Your Brand To The Next Level?


Frequently Asked Questions

How much do you charge to design a logo and create a new look for my brand?
Logo Design Only  =  $ 400   Here’s what you get.
Logo & Basic Brand Style Guide:   $ 750
Similar to this example. Includes: logo design, logo rules, color palette, print & web colour codes and fonts.
Logo & Comprehensive Brand Style Guide:   $2,500
Similar to this example. Includes:  mood board / brand direction, logo design, logo rules, color palette, print & web color codes, fonts, brand elements & icons, background textures & patterns, images with treatments, plus social media banner designs, blog post feature image design template, 4x social media post design template.
What is the process if I order a new Logo & Comprehensive Brand Style Guide?
Here’s our action plan…
–   You answer our detailed design questionnaire as best you can.
–   We have a call (if needed) to dive deeper into your answers to our design questionnaire to work out a plan for your brand.
–   Once we are all clear on the plan, we begin the research process for creating a unique look and design direction for your brand.
–   Within one week we will send you our mood board / direction to give your brand its own unique identity aligned with your vision and the brief.
–   You send us feedback and we will revise until approved.
–   Once approved, we then design the logo and send to you for your feedback / approval.
–  We make unlimited revisions to the designs until approved, as long as the revisions are inline with the original brief.
–   Once approved, we then design the supporting brand elements and send to you for your feedback / approval.
–  We make unlimited revisions to the designs until approved, as long as the revisions are inline with the original brief.
–   Once approved, we will design the multiple page PDF brand style guide to include all of the approved brand design elements, logo rules, font rules, image styling, color palette, supporting elements, and send to you for your feedback / approval.
–   Once approved, we will send you the final style guide in a printable pdf, plus we will package all design element files and fonts separately and send to you via Dropbox.
–  We automatically sign the Intellectual Property Rights over to you when the invoice is paid in full.
–  We will sign your NDA if required.
Can I order a 'Mood Board' without the Comprehensive Brand Style Guide?

Yes, you can order a mood board without the Comprehensive Brand Style Guide for $1,000. Here’s some examples of our mood board / brand direction:

Here’s a video production business’ mood board / brand direction that we designed and here’s the website we designed.

Here’s an SEO consultant’s mood board / brand direction that we designed and here’s the website we designed.

Here’s a Bali accommodation business’ mood board / brand direction that we designed and here’s the website we designed.

How long does it take to design the Logo & Comprehensive Brand Style Guide?

To design the Logo & Comprehensive Brand Style Guide, the total design phase usually takes around 4 weeks from the time we have the full brief to the time we delivery everything promised, including the mood board, logo design and full brand style guide and all elements within.

If you order the logo design only, we can deliver that within 2 weeks, including unlimited revisions until approved.

Can you deliver the designs in less than 4 weeks?

Yes, if you you need it urgently, we can give you priority to ensure we meet your tight deadline for an extra fee. (To be quoted at the time of your request.)

Do you really offer unlimited design revisions?

Yes, we offer unlimited design revisions on everything we design for you, until you approve the designs, as long as the revisions are inline with the original brief. If you completely change direction after we start designing, then we will send you a quote to continue designing to match the new direction.

What if I don’t like the designs you create for me?

Our goal is to give you designs that you love. If you like what you see in our folio and case studies, there is a high chance that you love what we design for you. If you don’t love the design we create for you, we will revise the design until you do love it. We have a dozen designers, so if you’re not happy with the designs, we can start fresh with a new designer.

Can I pay you at the end of the project?

We charge upfront and it needs to be paid in full to get us started. We don’t offer to split invoices and here’s why…

We have between 50 & 100 design projects on the go at any given time, so if we had to split the invoices for every client and send the second invoice after the work is completed, we would need to hire a full time bookkeeper, which means we would need to increase our prices. We charge upfront so we can give you our best price.

Do you offer refunds?

Yes we do. It’s our absolute last resort, however in the very unlikely event that you are truly not happy with our designs and we have done everything within our power to deliver our best designs to you, using multiple designers and unlimited design revisions, then YES we will give you a refund that we both agree is fair. Our reputation means the world to us and we want you to be satisfied that we have done our best.

Do you give me the Intellectual Property Rights on the designs?

Yes, with all designs that we create for you, we automatically sign the Intellectual Property rights over to you when paid in full. (All of our designers have signed an designers agreement with Studio1 signing the I.P Rights to Studio1, so we transfer the rights to you.)

What are your terms and conditions?

Here is a link to our design terms and conditions.

Here is a link to our development / coding terms and conditions.

Where Are You Based?

We are an Australian company based in Melbourne, Australia. Most of our clients are in the USA, Canada, UK. Australia, New Zealand & Europe.

Have another question?

Press the ‘SUBMIT A QUESTION’ button below & we will answer you generally within a couple of business hours. (Australian Time Zone = GMT+10 hours).