Whether you’ve tried to do it yourself, you’re still using the logo you jotted down on a napkin (that’s so 1990s), you used a crappy contractor found on a design contest site, you overpaid a ‘branding expert’ that let you down OR you tried to save money by using your niece’s boyfriend’s neighbour’s brother, who is studying graphic design in high-school…
Chances are your current branding is dated or daggy. It doesn’t look cohesive across all of your marketing channels. You cringe a little when you look at it and you know it’s negatively affecting your business.
Truth is, your business has most likely outgrown its branding.
Problem is… If you fail to evolve as you grow – it will stifle
your business growth.
If you answered yes to any of the above, solving these problems is what we do every single day for our clients at Studio1 Design.
Do you ever wonder if branding is BS and doesn’t even matter? (We’re going to pretend you didn’t say that). Perhaps you can’t quite see the value in it (again, blocking our ears) or you can’t picture how your brand could look with a complete rebrand?
Maybe you’re in the ‘Branding is Magic’ camp (high five to that!). You know that branding can make or break a company, it can drive sales and help you leave your competitors in the dust.
No matter which camp you’re in, let’s take a look at why branding seriously matters (HINT: it’s not BS) and what it can mean for your business…
Failing to redo your branding is like failing to change your hairstyle from the 80s… maybe back in the day when you started those fonts and colours were cool, but now they’ve become so passe` and if you’re not careful your business will turn into a meme.
But seriously… Your brand is the core identity of your business. It’s the first impression people get when they see your marketing. Branding is about more than a cool logo. It’s how other people perceive your business. It’s about how you make them feel. It represents who you are. It’s what differentiates you. And most importantly…
Have you ever noticed those brands who have an incredible ability to
capture your attention the moment you step into their orbit?
They make you feel good when you think of them. Brands like…
It’s easy to think that this just happens naturally. It certainly seems that way.
The reality is, the businesses that can trigger emotion, form deeper connections with their
customers and have strong instant brand recognition, all have one thing in common:
They’ve all Created Strong, Impactful and Memorable Brands.
Businesses with a strong, memorable brand don’t just see their customers on the other side of the screen as a number. Instead they care about who their customers are, what they truly want and put their customers wants, needs and desires at the forefront of everything.
And it’s not just the ‘big name brands’ who benefit from good branding. In fact when smaller brands get this right it is a complete game changer. You’ve only got seconds to make a good first impression, and how you make someone feel in those first few seconds will determine whether your potential customers stay or disappear forever.
Whether you’re a coach, consultant, service professional, ecommerce business owner or anywhere in between…
The list goes on…
So ask yourself, what impression are you making the moment someone arrives on your website… or your Instagram page, your Facebook page or views any of your advertising?
Does it represent your brand values? Does it represent the value of what you have to offer?
Does it make people feel a positive way the moment they see it? Does it position you as an authority and leader in your industry?
We didn’t think so (don’t shoot the messenger). But we can help fix that.
The branding magic begins by understanding you, your business and your target audience. Through our carefully crafted questionnaire we dive deep to understand what you want to create, how you want the world to see your business and gain insight into the values of what you stand for.
We take the time to discover your purpose, the reason your business exists and why you get up every day to do what
you do. We focus on understanding your target audience intimately, the problems you help them solve and how
you want to make them feel when you step into their orbit.
This expertly-crafted questionnaire forms the foundation
of your branding and it doesn’t end there. It’s just the beginning.
Step two of our process is where the magic continues.
We never expect you to have a brief. Instead, it’s our job (and zone of genius) to bring out your vision (and things you’re possibly not even aware of) and design a brand that you’re going to fall in love with. We will draw out all of your ideas, thoughts, goals and aspirations of what you want to create and we’ll map out a brand strategy that will bring your vision to life.
During our process, we will complete a competitor analysis and capture what’s unique about you and what’s different about your competitors. Your clients and customers aren’t looking for another cookie-cutter company that offers the same thing as everyone else and our unique branding process ensures that never happens so you can stand out from the crowd, like you deserve to.
Once your mood board has been created, our founder (Greg Merrilees) and brand director (Karen Merrilees) sit down and record a walkthrough video to talk you through exactly why we’ve designed what we’ve designed.
You will finally see your vision turned into reality. You will understand how your new brand will be memorable, help you build trust and drive growth… And it will finally represent you and your business in a way you always dreamed of.
Full Disclosure: During this process it’s not uncommon for our clients to say “I finally feel like somebody gets me”… and the power of this moment should never be underestimated.
Once you approve the mood board we will apply the look and feel to your website and create a brand guide based on the mood board.
Stop and imagine that feeling for a moment (we’ll wait here). That feeling of having a consistent brand you can proudly integrate into every aspect of your business. A brand that represents who you are, what you stand for and resonates with your ideal clients and customers the moment they see you. A brand that supports your message, value and your voice.
Imagine using your new unique branding to define your website. Your business cards. Your banner ads. Your social media ads. Your packaging. Everything your customers can see, read and hear.
Imagine the impact that will have on you, your business, your team and ultimately your target audience.
“I’m a filmmaker. NOT a designer, not a web designer and certainly not a landing page expert.
“You and your business deserve the best, so if you’d rather not waste time and money on lesser branding, websites or landing pages, take my word for it…
Studio1 is simply ‘as good as it gets’. Full stop!”
“Working with Studio1Design was terrific! Greg and his team are total professionals.
They were sensitive and alert to our schedule throughout, proactively providing creative ideas and responding to our adjustments.
The design team turned things around with impressive speed.
As a result, we got the website up in record time and hit our targets.”
“We had many reviews of our website and it’s off the charts of how good it looks!
There have been numerous people saying that it’s the best website they’ve ever seen. And the conversion rate on it after everything was done is huge!
“Our business is only 3 years old, which is when Studio1 designed our website, and we are on course to be doing around 5 million this year just in online sales.”
We know that your designers know what they are doing. Highly recommended!”
“My new website is clearly working because it drives a lot of leads to my business. And all of the authority elements that Studio1 has woven into the website helps with positioning. Which really helps me in the sales conversation. Because clients already have a clear understanding of the position we hold in the market, the calibre of clients we work with, and the results that we achieve for them.
My website helps me to feel confident and proud because it is very much in alignment with or style, culture, values and approach.
Commissioning the website has been an excellent investment. We receive a lot of positive feedback. And, most importantly, it has been the catalyst for many new business relationships.”
“Our website is a huge asset for us. We hire somebody to run our pay-per-click ads, and she specializes in self-storage businesses. I had her on my podcast and she was talking about conversion rates, how much it should cost to acquire a customer to acquire a lead. And she actually said, “Dean, I can see your figures, but your figures aren’t normal.” She said, “Your website far exceeds every other account that we’ve got in terms of conversion, and we look after over 100 different self-storage facilities.” So the website you create for us converts far superior to any other website in the entire industry. So that on its own is massive because that means I know that I can spend more on ads than my local rivals because we’re converting better than them.
We’ve had so many people ask me, “Who did your website?” So I’ve mentioned you guys to a few people, but I don’t want to tell my local competitors who did it. Because my unfair advantage is the website, and people have now started copying exactly how we do things on the website.”
“Greg’s team did such an amazing job redesigning my whole website. I regularly get compliments on it from my clients. Studio1 created a custom design that was in-line with the brand I was trying to create, and it now reflects our business and story perfectly. Since it went live, we have increased our conversion rate across the website,
Specifically, en running ads to a landing page for my ‘Gotcha Guide’ lead magnet. The stats on the new page far out converted the old page. It converts really well. I can tell you that the landing page that you guys created for me convert with cold traffic from June 1 to December 31 is converted at 44% and it generated 865 leads!”
I couldn’t be happier and highly recommend Greg and his team for their impeccable eye for design and attention to detail.”
Yes, you can order a mood board without the Comprehensive Brand Style Guide for $2000. Here’s some examples of our mood board / brand direction:
– Here’s a fitness business’ mood board / brand direction example that we designed and here’s the website we designed.
– Here’s a video production business’ mood board / brand direction example that we designed and here’s the website we designed.
– Here’s a sleep mask ecommerce mood board / brand direction example that we designed and here’s the website we designed.
To design the Logo & Comprehensive Brand Style Guide, the total design phase usually takes around 4 weeks from the time we have the full brief to the time we delivery everything promised, including the mood board, logo design and full brand style guide and all elements within.
If you order the logo design only, we can deliver that within 2 weeks, including unlimited revisions until approved.
Yes, if you you need it urgently, we can give you priority to ensure we meet your tight deadline for an extra fee. (To be quoted at the time of your request.)
Yes, we offer unlimited design revisions on everything we design for you, until you approve the designs, as long as the revisions are inline with the original brief. If you completely change direction after we start designing, then we will send you a quote to continue designing to match the new direction.
Our goal is to give you designs that you love. If you like what you see in our folio and case studies, there is a high chance that you love what we design for you. If you don’t love the design we create for you, we will revise the design until you do love it. We have a dozen designers, so if you’re not happy with the designs, we can start fresh with a new designer.
We charge upfront and it needs to be paid in full to get us started. We don’t offer to split invoices and here’s why…
We have between 50 & 100 design projects on the go at any given time, so if we had to split the invoices for every client and send the second invoice after the work is completed, we would need to hire a full time bookkeeper, which means we would need to increase our prices. We charge upfront so we can give you our best price.
Yes we do. It’s our absolute last resort, however in the very unlikely event that you are truly not happy with our designs and we have done everything within our power to deliver our best designs to you, using multiple designers and unlimited design revisions, then YES we will give you a refund that we both agree is fair. Our reputation means the world to us and we want you to be satisfied that we have done our best.
Yes, with all designs that we create for you, we automatically sign the Intellectual Property rights over to you when paid in full. (All of our designers have signed an designers agreement with Studio1 signing the I.P Rights to Studio1, so we transfer the rights to you.)
We are an Australian company based in Melbourne, Australia. Most of our clients are in the USA, Canada, UK. Australia, New Zealand & Europe.
Press the ‘SUBMIT A QUESTION’ button below & we will answer you generally within a couple of business hours. (Australian Time Zone = GMT+10 hours).