Every business success begins with a brand

Let us create a memorable brand for you


Your brand is important

Your brand is more than a cool logo…
It is how other people perceive your business and what they feel when they think of you.
A brand is what DIFFERENTIATES you.
It plays a huge role in why a prospect will buy from you (rather than your competitor).

Great Branding Will…

  • Increase the perceived value of your offer
  • Boost your credibility and authority
  • Builds trust in your brand
  • Motivate people to buy from you
  • Cement customer loyalty

What is a brand style guide?

A brand is expressed through a set of visual cues.

It is essential that this visual ‘vocabulary’ clearly communicates your brand values and is consistent across all platforms.

We start with creating a ‘mood board’ to capture the overall look and feel for your brand. Then we design all the visual brand identity design elements including:

  • Logo
  • Colors
  • Typography
  • Pattern & Texture
  • Imagery & Photography
  • Illustration & Iconography
  • Layout & Composition

A Brand Style Guide will clearly define and illustrate each of these design elements.

Think of it as your business’s primary visual DNA – a document that contains specific, detailed rules about logo usage, typeface systems, color palettes, layout guidelines, and so much more.

Why your business needs a Brand Style Guide

A Brand Style Guide is an indispensable, practical tool that you can use daily to work with your staff and outside suppliers.

You can use it to guide your marketing, website design, social media presence, video production and more.

It will ensure that everyone will be expressing your brand in a unified, consistent manner—no matter what.

Without a style guide, you risk having inconsistent communications across different platforms which will make your brand appear unprofessional and less trustworthy.

Whether you’re a small business, a large organisation or just starting out, a brand style guide is an invaluable asset that helps build confidence and generate more sales.

Here are some examples of Brand Style Guides
we have created for our clients:

Praise From Our Clients

“Working with Greg and Studio 1 is an incredible experience. They are the absolute best quality and deliver on time. I really love that they work with me toward a shared vision and always make my dreams even better in reality.

My website gets a gazillion compliments and that’s a tribute to Greg’s clear vision and eye for detail, and the team’s ability to implement on everything I include in my design brief. I’ve had them do everything for me from banner design to ebooks to cover images to style guides and my full on website – no job is too big or small – and they consistently communicate, get clarity and are just all around amazing to work with.

I tell everyone about them. Having the right designer who understands your vision and also understands online marketing is a crucial piece of my business success.”

Bree Argetsinger

“If you want an authority website that converts traffic into paying customers AND a great looking site that represents your brand well then Greg is your man! I’ve trusted Greg and his team to build five separately branded sites so far that all enjoy terrific conversions and I tell anyone who wants a serious site to use them! They know what you need before you do so you’re in good hands!”

Average Monthly Visits:
2857 Pre Studio1 Redesign
4774 Post Studio1 Redesign

Average Monthly Goal Completion:
621 Pre Studio1 Redesign
1573 Post Studio1 Redesign

Bryce Holdaway

“Greg, sent me a T-shirt at my event with a new logo for my podcast, just from nowhere. The logo was so much better than the one we had on the website, then he redesigned the website. Then he started designing T-shirts for all my other brands, and then he started designing a website for my co-host. And this guy just came from nowhere. Greg’s design studio is now famous to our podcast listeners because he just delivered so much value, and it was unasked for, it was unexpected, it was just such a lovely tribute. He now has a huge audience who are aware of him and Studio1 have designed my SilverCircle.com home page, JamesSchramko.com, many logos for my brands and podcasts, and has also designed my book cover: WorK Less Make More.”

James Schramko

“I was introduced to Studio1 a few years ago when we were looking to upgrade our website. Greg and his team completely understood our vision and created a site to help our fine artwork shine. More importantly, Studio1’s clean, creative design supports the online customer experience, making it on par with what people see in our 2 galleries. The design is in perfect alignment with our aesthetic and has doubled our business as a result. Not only has it improved out online sales, we have more people purchasing from our galleries that discovered us first via our website. I would highly recommend Greg and his team.”

Erika & Aaron Chang

“Greg Merrilees and Studio 1 are the only designers I use and recommend. There is just no other design shop I’ve found that…

1. Truly understands how to design websites optimized for sales conversion.
2. Consistently produce mind-blowing art that I’m proud to show off (on my site, at my events, everywhere).
3. Make creating new stuff with their team a super fast and simple process that I actually ENJOY every time.
4. The landing page for my CopyChief.live event contributed to the event selling out.

They get my highest recommendation. Any other choice would be foolish. No kidding.”

Kevin Rogers

“My personal brand is the strongest it’s ever been and the rates I am able to charge for my services are also at their highest. Studio 1 has been pivotal to this success. I love how it’s not just a beautiful design but it’s got conversion elements baked in — such as irresistible offers and social proof.

Studio 1 has not only redesigned my main site, but designed 4 other satellite sites, my own personal logo, banners for all the major social networks, podcast cover art (for both of my shows), business cards, and even full-page ads that I’m running in Internet Retailer magazine.

My business card is now a “DHV” (demonstration of higher value) that gets noticed and commented on when I hand it out. My two podcasts are also brands into themselves, thanks to Studio 1. I definitely look larger than life. Heck, I look bigger than I did with my previous agency (which got acquired) — and back then I had 10 times the staff and offices in three countries.”

Stephan Spencer

We Get Online Marketing!

Ready To Take Your Brand To The Next Level?


Frequently Asked Questions

How much do you charge to design a logo and create a new look for my brand?
Logo Design Only  =  $ 500   Here’s what you get.
Logo & Basic Brand Style Guide:   $1000
Similar to this example. Includes: logo design, logo rules, color palette, print & web colour codes and fonts.
Logo & Comprehensive Brand Style Guide:   $3,000
Similar to this example. Includes:  mood board / brand direction, logo design, logo rules, color palette, print & web color codes, fonts, brand elements & icons, background textures & patterns, images with treatments, plus social media banner designs, blog post feature image design template, 4x social media post design template.
What is the process if I order a new Logo & Comprehensive Brand Style Guide?
Here’s our action plan…
–   You answer our detailed design questionnaire attached, as best you can. (Don’t worry if you can’t answer everything.)
–   We have a call (if needed) to dive deeper into your answers to our design questionnaire to work out a plan for your brand.
–   Once we are all clear on the brief, we begin research for creating a unique look and design direction for your brand.
–   Within a week we send you the mood board and a walkthrough video explaining what we have put together, for your feedback.
–   When you are happy with the brand direction the designer will get started on the logo design and send for your feedback.
–   We make unlimited design revisions until approved, as long as the revisions are inline with the original brief.
–   Once approved, we then design the logo variations, supporting brand elements and send to you for your feedback / approval.
–   Once approved, we design the social media banners, blog post feature design template, social media post design template, and will send to you for your feedback / approval.
–   Once all designs are approved, we will design the multiple page PDF brand style guide to include all of the approved designs & brand elements used in the website design, plus the logo, logo rules, font rules, image styling, colour palette, supporting elements& icons, social images and send to you for your feedback / approval.
–   Once approved, we will send you the final style guide in a printable pdf, plus we will package all the individual design files as and send to you via one Dropbox link.


–   Once approved, we then design the supporting brand elements and send to you for your feedback / approval.
–  We make unlimited revisions to the designs until approved, as long as the revisions are inline with the original brief.
–   Once approved, we will design the multiple page PDF brand style guide to include all of the approved brand design elements, logo rules, font rules, image styling, color palette, supporting elements, and send to you for your feedback / approval.
–   Once approved, we will send you the final style guide in a printable pdf, plus we will package all design element files and fonts separately and send to you via Dropbox.
–  We automatically sign the Intellectual Property Rights over to you when the invoice is paid in full.
–  We will sign your NDA if required.
Can I order a 'Mood Board' without the Comprehensive Brand Style Guide?

Yes, you can order a mood board without the Comprehensive Brand Style Guide for $1,500. Here’s some examples of our mood board / brand direction:

–  Here’s a fitness business’ mood board / brand direction example that we designed and here’s the website we designed.
–  Here’s a video production business’ mood board / brand direction example that we designed and here’s the website we designed.
–  Here’s a sleep mask ecommerce  mood board / brand direction example that we designed and here’s the website we designed.


How long does it take to design the Logo & Comprehensive Brand Style Guide?

To design the Logo & Comprehensive Brand Style Guide, the total design phase usually takes around 4 weeks from the time we have the full brief to the time we delivery everything promised, including the mood board, logo design and full brand style guide and all elements within.

If you order the logo design only, we can deliver that within 2 weeks, including unlimited revisions until approved.

Can you deliver the designs in less than 4 weeks?

Yes, if you you need it urgently, we can give you priority to ensure we meet your tight deadline for an extra fee. (To be quoted at the time of your request.)

Do you really offer unlimited design revisions?

Yes, we offer unlimited design revisions on everything we design for you, until you approve the designs, as long as the revisions are inline with the original brief. If you completely change direction after we start designing, then we will send you a quote to continue designing to match the new direction.

What if I don’t like the designs you create for me?

Our goal is to give you designs that you love. If you like what you see in our folio and case studies, there is a high chance that you love what we design for you. If you don’t love the design we create for you, we will revise the design until you do love it. We have a dozen designers, so if you’re not happy with the designs, we can start fresh with a new designer.

Can I pay you at the end of the project?

We charge upfront and it needs to be paid in full to get us started. We don’t offer to split invoices and here’s why…

We have between 50 & 100 design projects on the go at any given time, so if we had to split the invoices for every client and send the second invoice after the work is completed, we would need to hire a full time bookkeeper, which means we would need to increase our prices. We charge upfront so we can give you our best price.

Do you offer refunds?

Yes we do. It’s our absolute last resort, however in the very unlikely event that you are truly not happy with our designs and we have done everything within our power to deliver our best designs to you, using multiple designers and unlimited design revisions, then YES we will give you a refund that we both agree is fair. Our reputation means the world to us and we want you to be satisfied that we have done our best.

Do you give me the Intellectual Property Rights on the designs?

Yes, with all designs that we create for you, we automatically sign the Intellectual Property rights over to you when paid in full. (All of our designers have signed an designers agreement with Studio1 signing the I.P Rights to Studio1, so we transfer the rights to you.)

What are your terms and conditions?

Here is a link to our design terms and conditions.

Here is a link to our development / coding terms and conditions.

Where Are You Based?

We are an Australian company based in Melbourne, Australia. Most of our clients are in the USA, Canada, UK. Australia, New Zealand & Europe.

Have another question?

Press the ‘SUBMIT A QUESTION’ button below & we will answer you generally within a couple of business hours. (Australian Time Zone = GMT+10 hours).