So how have websites changed over the past few years? A trip down memory lane will give you an idea, but that won’t be covered for now. Let’s take a look at the 12 hottest new web design trends that have and will dominate the year 2015.
1. Minimalism. A website with a hodgepodge of irrelevant icons and sequences will most likely make any potential guest turn away. A plain and boring web design is just as bad. The modern web designers are now heading towards a minimalistic approach where the useful content is still offered, but is made less cluttered and hence more effective.
2. Large Images. We are seeing a lot more large images being used on websites lately, this is mainly due to the fact that large images have a more powerful impact. You have to be careful that the images relate to the content and do not distract from the main ‘Call To Action’. With the right placement, an oversized image can have a profound effect on your audience and entice them to take action.
3. Custom Animation. Storytelling through custom animations is a new trend that has become more popular recently. SVG and Java Script are just among the tools that make this possible, and it is effective in keeping the reader from leaving your site as it gives them a chance to interact while browsing.
4. Tiles. Tiling in website design is generally preferred on blog and content sites. (Think Pinterest or Instagram.) The tiles are representative of an individual piece of content and are usually designed with a compelling image, that is a gateway to the content piece.
5. Mobile First Design. With ‘mobilegeddon’ going into full effect, it is becoming more than a trend for webpages to be made available on mobile. Not only has it become a standard to design with mobile in mind, but now more web designers are designing for mobile first, then desktop second. That’s how most larger websites, like Facebook etc approach their sitesthis way because most of their audience use mobile devices to browse their content.
6. Clear space. With minimalism being one of the hottest trends on the design market for the past few years, it’s no surprise that clear spaces go hand in hand with the top trend. Clear space simply means adding clear (empty) space around important elements such as a ‘Call To Action’. This helps emphasise the ‘Call To Action’ and ensures your visitors aren’t swamped with too much information at once.
7. Large typography. Bolder larger headlines will give your visitor a quick glimpse and an overview of your message without boring them with paragraphs of smaller text. When channelled straight into the viewer’s eye line it will have a much larger impact. With a loss of clutter on any site, there’s now a lot more room to play with.
8. Hamburger Navigation. This is quite a new trend. To make your site even more effective, either provide only the key pages of your site in the top navigation or replace the busy navigation bar with a ‘Hamburger’ instead. (3 horizontal lines stacked under each other.)
9. Keyline and ghost buttons. Very popular at the moment are the ghost buttons that seem hollow until you run your cursor over them and they pop up with a new color so the hollow button becomes filled in.
10. Fashion color palette. Bringing the modern fashion trends into modern web design is something that is starting to take-off. We have seen quite a few lifestyle brands and bloggers injecting these color trends onto their sites. Be careful though; color trends can come and go quickly, especially in fashion, so keep that in mind when using fashion colors on your website.
11. Parallax scroll effect. This is an animated effect triggered by a scrolling action. They look great- some of the time. A moving background image can be great to look at, but not always effective. Static images are proven to provide a much higher conversion rate. A moving background distracts your audience away from your offer, pushing sales downwards.
12. Video backgrounds. Similar to the above, video backgrounds should be used with caution. They fall under the ‘cool’ category and can look great, but it can just be confusing for your visitor. Video backgrounds should be used minimally, otherwise you’re throwing screen space away whilst reaping very little benefit from it.
Here are our top 5 worst trends that somehow, people still think it’s okay to use!
1. Image sliders. Major conversion killers! An Image slider, also known as a rotating banner image, can be quite distracting if your reading another part of the page or if they are reading that image on the slider, then it changes to the next slider. It also gives people too many choices. It’s better to have a static image, that will only move when the visitor uses the arrow to move it themselves.
2. Paragraphs above the fold. When people land on your page, they only have a few seconds to work out if your offer is for them so keep your copy to a minimum in the top section of your web page.
3. Bevelled buttons– These button styles are officially dated, especially on a modern website. Try to avoid if you want to be seen as a leader.
4. Newsletters for opt-ins– Who wants another email newsletter in their inbox?? When a prospect gives up their email address, make sure you give them something valuable in return.
5. Asking for an email addresses on the web page – A higher conversion technique is to have a “Call To Action’ button on the web page, then when pressed it opens up a pop-up light box. Then you ask for their email address.
Check out our FREE podcasts at The Real Magic for more great design tips.