User experience testing is designed to evaluate the ease of website use from a user’s perspective. This is in relation to the end-goal of any testing, which is to ensure that a web visitor gets to complete any task while on your website. This is otherwise known as optimization.
Therefore, usability testing is a great way to expose how visitors are interacting with your site, and what they think about your website. Usually, this begins with a one-on-one session with the tester thinking thoughts out loud. This allows researchers to capture insights, which will later on be compiled, analyzed and mined for data.
From the data accumulated, you get to analyze how big the issue is from a user’s point of view. You don’t really need a lot of testers to get a hold of valuable data, but the more data you collect, the clearer the issues become.
Two Types of Testing Approach
There are two types of usability testing. The first of which is called the rapid iterative testing. Such testing method is defined as the process of evaluation during the design phase. A good strategy would be to test after inputs are thrown in. Testing should be done every time you make a small iteration.
Rapid iterative testing is a combination of exploration and validation. These are very important, yet mostly disregarded. You see, the usual problem is that you see your website as a solution to somebody’s problem, but in the course of working towards that solution, you might get distracted and make too many small iteration mistakes. Over time, those mistakes would build up and you end up creating a bigger problem. Therefore, try to look at the bigger picture first, and see if your offer is the problem. it can be something that’s easy to overlook, like the pricing.
The second type of testing is complete redesign. Here, you create a completely new website with user experience and feedback in mind and then start the design iteration process again.
Keeping Up with the Times
It is no secret that you must design with mobile devices in mind. Segmentation, in this regard, becomes more complex as there is a need to contextualize an understanding of your users’ environment.
In this case, it is imperative to do extensive research first and determine where your channel would fit in the ecosystem. You would need to figure out the triggers or what the problems are so you can present your solution to their problem in their environment.