It’s been dubbed “Mobilegeddon”, and it’s already in effect. Google’s newest algorithm was implemented last month on the 21st and is slowly making its way across the web into full effect. It’s probably affected both mine and yours browsing experiences already.
For years now, a mobile optimised site have been given special treatment by Google, with better SEO results being the main reason to opt in for the mobile optimisation at an earlier date. Though now, it’s becoming essential.
One of the main reasons for the change is rather obvious; we’re all on our phones, non-stop. Whereas computers used to be the main internet hub of the home and office, our smartphones provide us with an increasingly satisfactory internet experience, whilst requiring very little effort.
This isn’t all speculation without evidence though; Comscore’s results show that mobile browsing has now overtaken the traditional desktop browsing.
It’s obvious that Google is looking to weed out the weak, the decrepit and the darn- right poor. I for one am happy that this has come about. It’s 2015 and if your website isn’t up to scratch and able to compete with others who’ve invested time and money into undoubtedly one of the biggest marketing assets in existence, then you WILL be left behind.
It may sound harsh and there are some that don’t have the know-how or funding to implement such changes to their site, but there are ways to get round this. Our website coding partners can take your existing website and have it re-coded responsively, so that it works across all browser types including mobile devices.
This is the simplest way to buy yourself back into Google’s good books- for much less than you’d expect! You might also want to reconsider startign from scrath and having your eniter site resedisgned. We all know how quickly websites can date!!
The fact of the matter is that if you’re not mobile optimised and you’re a business owner, you’re losing customers. KCP predicts that 84% of international mobile owners are browsing online via their smartphone whilst watching TV.
A mobile optimised website isn’t just useful for increasing online visibility and SEO rankings though. A smoothly running mobile site just adds a touch of professionalism and class that reflects very positively on your business. This works in your favour, as you can implement simple ‘on touch calls to action’ that users will find useful, like a ‘tap to cal’ button, or a ‘maps’ button, etc.
We have created this infographic below to show you some important statistics about the importance of having your website mobile friendly…