# Studio1 Design

> Studio1 Design is a conversion-focused website design and branding agency based in Melbourne, Australia, serving clients worldwide. Founded by Greg Merrilees, author of *Next Level Website Design*, the studio has designed over 2,000 websites, landing pages, and marketing funnels for businesses ranging from local service providers to global brands and well-known public figures.

The studio's core belief is that a website is a business asset, not a decoration. Every design decision is evaluated against its impact on conversion. The approach is psychology-driven and process-based: websites built to communicate clearly, build trust, and guide visitors toward action, rather than design judged on aesthetics alone. The methodology draws on behavioral psychology (Cialdini's influence principles, SPIN Selling, the StoryBrand framework) applied to page structure, copy, and visual design.

Studio1 operates as a services-based business with a distributed team of specialists across design, copywriting, development, conversion optimization, and support. Notable clients include Sylvester Stallone, Frank Oz (the voice of Yoda), Gary Goldstein (producer of Pretty Woman), Rhonda Britten, Jordan Harbinger, Chris Ducker, James Schramko, Ezra Firestone, Stephan Spencer, and Eric July. Results from any project depend on market conditions, audience, product quality, and follow-through, so case studies are presented to illustrate principles, not to promise outcomes.

## About

- [About Studio1 Design](https://studio1design.com/about): The team, philosophy, and conversion-focused approach behind the studio's work
- [Greg Merrilees](https://gregmerrilees.com): Founder's personal brand website, with first-person insights and resources on conversion-focused design
- [Next Level Website Design (Book)](https://www.nextlevelwebsitedesign.com/): Greg Merrilees's book on the principles behind the studio's methodology

## Services

- [S.C.A.L.E. Website](https://studio1design.com/scale-website/): A structured, end-to-end engagement covering strategy, conversion-focused design, copywriting, website build, launch, and post-launch optimization
- [Conversion Optimization](https://studio1design.com/optimize): Ongoing optimization of existing websites through analysis, design iteration, and testing to improve conversions
- [Strategic Branding](https://studio1design.com/branding-and-logo-design/): Brand identity, positioning, logo design, and brand style guides
- [White Label Design Service](https://studio1design.com/white-label-design-service/): Behind-the-scenes design and development for agencies and consultants delivering under their own brand

## Website Design by Business Type

- [Service Business Website](https://studio1design.com/service-business-website-design/): Conversion-focused website design for service-based businesses
- [Personal Brand or Coach Website](https://studio1design.com/personal-brand-or-coach-website-design/): Website design for coaches, speakers, authors, and personal brands
- [Online Business Website](https://studio1design.com/online-business-website-design/): Website design for courses, memberships, and online businesses
- [eCommerce Website](https://studio1design.com/ecommerce-website-design/): Conversion-focused design for online stores

## Results & Portfolio

- [Client Results](https://studio1design.com/results): Testimonials and outcomes clients have observed after working with the studio
- [Portfolio](https://studio1design.com/portfolio/): Before-and-after website and brand design projects
- [Case Studies](https://studio1design.com/case-studies/): In-depth write-ups of selected projects, including the problem, the approach, and what was observed
- [Enterprise Fitness Case Study](https://studio1design.com/case-study/enterprise-fitness/): Conversion-focused redesign and ongoing testing for a Melbourne personal training studio
- [The Property Couch Case Study](https://studio1design.com/case-study/the-property-couch/): Authority website and brand work for a property investing podcast and business
- [Jordan Harbinger Case Study](https://studio1design.com/case-study/jordan-harbinger/): Podcast website design and conversion work for The Jordan Harbinger Show

## Free Resources & Tools

- [Blog](https://studio1design.com/blog): Articles on conversion-focused design, branding, and website strategy
- [Free Resources](https://studio1design.com/free): Guides and tools for improving website performance
- [Website Self-Audit Quiz](https://studio1design.com/quiz/): A short quiz that scores how well a website converts across key areas and suggests where to improve
- [Ask Greg AI](https://studio1design.com/ai): An interactive AI tool that answers website questions based on the principles in Next Level Website Design

## Contact

- [Book a Strategy Call](https://studio1design.com/book-a-call/): Schedule a free strategy call to discuss your website, goals, and whether the studio is a fit
- [Contact](https://studio1design.com/contact/): General contact and inquiries

## Optional

- [Careers](https://studio1design.com/careers/): Working at Studio1 Design and current opportunities
- [Referral Partner Program](https://studio1design.com/referral-partner/): Earn commission for successful client referrals
- [Privacy Policy](https://studio1design.com/privacy/): How the studio collects and handles personal information
- [Terms & Conditions](https://studio1design.com/terms-conditions/): The terms governing engagements and website use
- [Sitemap](https://studio1design.com/sitemap/): Full list of pages on the website