Video and image content are becoming two of the most important elements of digital marketing. Quality images will not only make marketers blend in – as almost everyone are going for them- but because a great percentage of the audience and potential market are visual, it will give any landing page, social media or blog post a great advantage and exposure. Now that’s where your marketing should take you.
Visual Marketing may seem easy, but it requires more than just using high quality photos and uploading them for everyone to see. It needs time and skills to develop Visual Marketing, and if you’re not one who has a lot of either, you can start with these tips:
- Simplicity is more than just beauty- it is necessary. This applies to both images and caption/text. You wouldn’t want to give viewers visual pain and frustration. Do choose photos that directly convey the message. Visual strain is the first thing you would want to avoid at all costs. All the same, the text should back up the message your image is trying to convey, and seamlessly deliver such to the viewer.
- Quotes help big time. Social media is a large platform where you can get views from, and it has been proven effective to get more views from social media if quotes (or facts) are integrated with photos and/or videos. Don’t forget to make sure that the quote and the photo go well together and convey a message that’s crystal clear.
- Creative videos are all the rage these days. If you look closely at posts on your Facebook Newsfeed, a great majority of the trending and most-shared contents are made up of videos. You’ll also notice that majority of these videos are made as creative as possible to attract more viewers.
- Be “in-the-now”. Know what are current trends and join them. You’ll attract a much larger audience share if you deliver subjects that viewer already think are interesting and get them to sit down and watch, or stop what they’re doing and read on. Subjects that haven’t been touched, or that have been touched so many times they’re already becoming a cliché will post a great risk of being ignored. Be sure to also inform yourself of what’s hot and what’s not. This is beneficial for you and your audience.
- Originality is key. Find out what people are looking for, and deliver. But don’t rely solely (or at all) on free photos you can find on the Internet. Yes, they’re more convenient and requires less time, but taking your own photos and shooting your own video will be more beneficial once your audience have settled in. Hey, you can even show them bloopers while making the video. This can be an attention magnet when done right
So, there you go- your first five steps in making a mark in Visual Marketing. It’s not a touch-and-go approach and will likely require more reading and research, and effort, but in the long run, you’ll be thanking yourself for the effort you put in.