“What’s the best font to use on a website?”
There are two general font formats to choose from and they both have their own qualities and attributes, but for different reasons…
1. San serif fonts are more suited for websites. One of the main reasons for this is that they are able to survive resizing and moving around a page, without losing any effect or legibility.
2. On the other hand, serif fonts favour printed media like newspapers, books and magazines. This is because they are deliberately shaped to help the natural horizontal “flow” of our eyes.
The difference between the two fonts is that serif fonts have finishing strokes, called feet, on the ends of the letters, whereas sans fonts tend to have a broader, straight forward finish without any extra points or feet.
Sans serif fonts are a lot easier to read than serif fonts when displayed on a screen. This is because computer screens usually have a screen resolution of 72 or 96; whereas print tends to have around 300 DPI or greater. Because of this, less complicated, more confined fonts have a much larger impact on the reader. Their effectiveness can be vastly increased however by clever placement, appearance and varied size.
So what should I use for my website?
We have asked ten of our internal respected web designers to share their top 10 favourite Google Web fonts, and here are the results…
Those fonts all have many variations of font weight which makes them quite easy to work with so that you can emphasise headlines and have certain words standing out more than others.
Working out the perfect paragraph width for your font size is made that little bit easier with the Golden Ratio Tool
With the Golden Ratio Typography Calculator, You Can…
- Discover the perfect typography for your website by entering your current font size and content width
- Optimize your typography based on font size, line-height, width, and characters per line (CPL)
Explore finely-tuned and downright sexy typographical recommendations
It goes without saying that you should only choose a font that you like and enjoy to read. If you don’t find pleasure in your site, then you can’t expect others to either.