User interface is basically how you interact with a physical product that is linked to the digital world. It can include a website, an app or even a certain content. Regardless of the product, you should always aim for UI that helps users accomplish their objectives while instilling a sense of familiarization. This feeling of familiarization is what will make your site addictive because it helps your users intuitively know how to use your website without requiring a tutorial.
Generally speaking, your UI design can be the difference between a 10% conversion rate and a 0.2% conversion rate. In addition, good UI helps you and you business fulfils these objectives:
This is always the anticipated end-result of any user-system interaction. You want to have sales. You want to convert every site visitor into a paying client, and one way to do that is by having good UI design.
When designing for sales, a good web designer will take into account every detail that will lead to the completion of this objective. Therefore, call to action buttons are effectively replaced with “benefit” buttons. Prices are left at the “hot” places and the size of product pictures are considered too.
For squeeze pages with the purpose of lead generation, the design must include an attractive web form that captures every visitor’s email address. Once that’s in your database, you can then follow-up with an autoresponder.
Key things to consider here are the number of fields the web form should have, the choice of image and the font and color and so on.
So your website needs an increase in pageviews in order to have more ad revenue; and you also require a good UI design to make that possible. One area to focus on when it comes to increasing pageviews for this purpose is to make sure that a visitor can sift through your content quickly and easily. To do this, you need either a search box or a content list.
You also want to make your great content shareable across different social networking sites so you want to make sure there are working widgets included. Sometimes, UI designers want the website to be “smart” by automatically recommending related articles once an article is opened and read.
The goal is to make your website information-rich and that information should be easily shared or marketed to widen your reach.
If you have a website, you are greatly increasing the possibility of customers finding you. And when they find you, it might be their first interaction with your brand so you have to make sure that you “wow” them immediately.
A good UI design can get this job done; and maybe even turn your customers into a tribe of loyal brand ambassadors. If that happens, you’ll get free and more effective marketing through word of mouth. So the elements that would make a good UI design based on this objective would be a responsive design that targets a specific problem. Social proof is important too!
When creating a website, always remember to stick to the “win-win” principle of good UI design.
Good luck and Click here if you need a design that gets results =)