Enterprise Fitness is Australia’s leading 1-on-1 strength training studio. They offer a wide range of health and fitness services designed to help people of all shapes and sizes achieve life-changing results.
Enterprise Fitness is very active on social media and YouTube, showcasing the amazing transformations they help their clients achieve. They also blog regularly and share case studies that educate people on how to improve their workouts, diet, and smash their health goals!
Enterprise Fitness has an amazing reputation as the leader and the ‘go-to experts’ in their industry. Just look ath the amount of social proof they had with the ‘Before & After’ photos! Wow!
The problem was that their website was looking a bit tired and dated, which negatively impacted trust in their brand.
Due to their industry authority, and SEO efforts their website ranks very well, so we had to make sure we didn’t undo anything that would negatively affect their organic traffic.
They wanted their website to convey their premium personal training experience to potential clients that visit their website.
When Mark Ottobre came to us, the problem wasn’t traffic, authority, or results on the gym floor. It was the website.
People were landing on Enterprise Fitness, looking around, and leaving without booking a consultation.
So before we touched design, we stepped back. We ran a strategy session to understand who the website needed to convert, what visitors were thinking when they arrived, and where trust was being lost.
From there, everything changed. We created a mood board that was inspired by his interior Designer’s vision for Mark’s new premises, which is very cool with a modern, gritty look. We utilized various social proof elements, including testimonials and impact metrics, to showcase the success of our client’s customers to establish credibility. These elements help potential clients feel confident in their decision to invest in their premium services.
We repositioned the website to clearly communicate Enterprise Fitness as the premium choice. The messaging shifted from “what we do” to “why it matters,” supported by transformation stories, social proof, and credibility markers placed exactly where visitors needed reassurance.
Next, we rebuilt the structure of the website. Pages were simplified. Services were prioritised based on real demand. Every section had a single job: move the visitor closer to booking a consultation with confidence.
With most traffic coming from mobile, we then refined the entire experience for smaller screens. Cleaner layouts, clearer calls to action, and a smoother booking flow removed unnecessary friction.
Finally, we didn’t stop at launch. We continued testing and optimising, using real user behaviour to refine forms, headlines, and lead capture. We created 2 popular and interactive calculators. Each improvement compounded the last, turning the website into a 24/7 sales asset that supported the business, instead of holding it back.
I have total confidence in Greg’s team to produce cutting-edge design that works for real businesses. Since working with Studio1 our website design now matches our market-leading approach and the new website has dramatically improved the results in our business because we confidently promote our website and it has raised the perceived value of our brand in the eyes of our clients.”
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Download our proprietary 10-point conversion checklist to discover the most important quick wins to boost your website’s performance & to get it working hard for you…
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