Eric July is a legend in our eyes. He is music artist, political activist, and cultural commentator based in the United States. He is best known for his music, which blends hip-hop, punk rock, and other genres, and for his outspoken views on politics and social issues.
In addition to his music, Eric July is also a prominent commentator and public speaker, frequently appearing on television, radio, and online media to discuss a wide range of topics, including politics, social justice, and culture. He is known for his insightful analysis, incisive commentary, and for his commitment to using his platform to promote positive change.
Eric’s old website lacked a clear and defined objective, and it looked homemade. There was no reason to think that Eric was a big deal due to its lack of appearing professional. There was limited information about Eric’s offers. It lacked clarity on how he could help his target audience with their specific needs. There was no strategy to warm up cold traffic to build an email list.
Additionally, there was a lack of social proof & credibility metrics, making it challenging for the website to establish Eric as a reliable and trustworthy source for his audience.
We sat down with Eric to discuss his goals and his vision for his personal brand and for his Rippaverse brand. Once we were clear on the strategy we designed both of his new websites with unique branding to position Eric as the super-authority that he is. His messaging now clearly describes what is unique about Eric and his beliefs. There is now a clear pathway and a strategy that warms up cold leads and segments his audience into each of Eric’s offers.
We incorporated social proof and credibility elements throughout, so now the website’s designs have been dramatically improved visually with more appealing graphics, intuitive navigation, and a user-friendly layout to enhance user experience and increase engagement and establish Eric as a leader in his fields of expertise.
Eric had already built an audience on YouTube, so before we launched his Rippaverse website, we had an opt-in page for people to get notified of when he was going to release his first comic book. The website was launched and within the first day he had reached $1-million in sales, then within the first month, he sold $3-million worth of comic books! Well deserved Eric =)
“My previous website design looked a bit home-made, and it was a bit embarrassing to send the millions of followers I have on socials to my website, so I knew it was time to have it redesigned. I hired Studio1 and from the start, they were extremely helpful with the strategy to build my audience, and redesign my brand to reflect who I am, and to segment my 3 different audiences. They also designed my Rippaverse.com website and the launch of my first comic resulted in 30 times my financial goals! I highly recommend Studio1 Design to anyone looking to take their website to the next level”.
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