Numerologist.com is one of the leading numerology portals on the web. Since its inception in the late 90s, the site has provided a wealth of information on numerology, astrology, relationships, and personal growth to its growing audience.
Numerologist.com provides a range of services and products related to numerology, including personalized numerology readings, tarot readings, and a variety of free tools and resources such as numerology reports, astrology charts, and more.
This website receives millions of monthly visitors and has achieved great success. Its strong lead magnet effectively converts leads into paid products. The challenge was to update the website’s design while preserving its lead generation capabilities.
The previous home page design was outdated and difficult to navigate, failing to prioritize the value it offers or demonstrate its authority. The language emphasized knowledge but lacked consideration for the audience’s pain points and solutions.
The lack of social proof, testimonials, or impact metrics made it appear less credible. The excessive use of color and poor visual hierarchy made it difficult to focus on specific elements, and the absence of clear call-to-action buttons left visitors with no direction on next steps.
We created a completely new and custom website design that is unique to the brand and optimized for clarity and effective visual hierarchy. This design encourages visitors to take action. The main headline and supporting text prioritize value and clearly explain the benefits of obtaining a free report.
A dynamic count of the number of people on their list is presented in a way that appeals to visitors and encourages them to join the movement. The website features a product selector to help visitors determine the best option for their situation. The subsequent sections cater to SEO and address the pain points and needs of the audience, showcasing the benefits of the solution.
The website leads with valuable articles and features another lead magnet. A section highlighting the brand’s impressive contributors further reinforces their authority. All 25 inner pages were also redesigned to align with the updated website design.
“Our previous website design was looking a bit dated, however, it was still converting a lot of new leads into our personalized video readings. We then worked with Studio1 to create a completely new look and feel, and we worked with their SEO partners and their copywriting partners to rewrite some of the key pages. I highly recommend Studio1. They are the real deal”
-Blair Gorman
www.numerologist.com
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