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Case Study of how we helped the:

Jordan Harbinger Show

“We get compliments all the time on our site design, and someone just said that they show our website to their clients as what a “gold standard podcast website” should look like.”
Jordan Harbinger
Jordan & Jen Harbinger
JordanHarbinger.com
5X
Opt In
Increase
2X
Podcast
Downloads
30%
Increase in
Traffic

Overview…

Jordan Harbinger is a Wall Street lawyer turned podcast interviewer with an approachable style and a knack for interviewing high-profile guests. His show, The Jordan Harbinger Show was selected as part of Apple’s “Best Podcast of 2018”

It has stories, secrets, and skills of the world’s most brilliant and interesting people. Jordan came to us because his previous website didn’t live up to the incredible reputation that his podcast has. It was time to take his brand and website to the next level.

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The Challenge

Despite Jordans impressive accomplishments – including millions of monthly podcast downloads and recognition as one of Apple’s top 10 podcasts – his website failed to showcase any of his impressive achievements. Despite the quality of his podcast,  a redesign was necessary if Jordan wanted to be perceived as a leader in the industry.

Jordan has interviewed some renowned guests on his podcast. However, his previous website looked amateur and didn’t reflect the success and prestige of his podcast, despite having such notable guests.

Our Action Plan

We had a strategy call with Jordan & Jen to discuss their issues with the previous website. Jordan wasn’t sure how he wanted the new website to look, so we created a mood board first, which showed the direction for the website, including the color palette, the fonts, the photography direction, the visual graphic layouts, etc. before we started designing the website. 

Once Jordan approved the direction, we designed his new website that highlights Jordan’s authority by prominently displaying his impressive millions of monthly podcast downloads and recognition as one of Apple’s top 10 podcasts. The website also features professional photos and a custom, pro-level design.

The main call-to-action made it easy for visitors to navigate to the topic categories they were interested in. In addition, we added an exit pop-up to offer Jordan’s free networking course to build his email list. The website now has a consistent look and feel across all pages and we put a lot of effort into the Sponsorship page. Check it out!

We also added Jordan’s handwritten notes with a touch of sarcasm that reflects Jordan’s personality =)

The Results

5X

Opt In
Increase

2X

Podcast
Downloads

30%

Increase in
Traffic

“We get compliments all the time on our site design, and someone just said that they show our website to their clients as what a “gold standard podcast website” should look like.”

“We have had nothing but positive results since our new website went live. Having a more professional website design demonstrates legitimacy, which has helped book more amazing guests, and new opportunities. We are proud to promote and share our website now that it better reflects our brand. We get compliments all the time, and expert marketers say our site is the ‘gold standard’ in podcast website design.”

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