Timbo Reid is the host of the 13 year old award winning Small Business Big Marketing podcast and author of The Boomerang Effect. Small Business Big Marketing is Australia’s #1 Marketing Podcast and winner of Australian Podcast Awards 2018.
The platform offers a range of marketing resources including articles, tutorials, and tools to help small business owners develop and implement successful marketing campaigns. It covers a variety of marketing topics, including digital marketing, brand building, customer acquisition, and customer retention.
The overall appearance and vibe of the design does not accurately reflect Timbo or his personality. The design appears outdated and fails to showcase his brand as an expert.
Additionally, the messaging lacks information about their marketing approach or benefits for listeners. Although it displays a diverse range of guests, the lack of social proof detracts from its impact.
The top portion of the website now features a convenient listening option for the podcast. The design of this area has been improved with a headline that emphasizes the person’s authority and includes social proof metrics.
Attention-grabbing copy with bold headlines was added for emphasis. To maintain consistency for the existing audience, a similar color scheme was used. To showcase the person’s fun personality, playful creative elements were included.
The website now has two sections for the podcast, one for the latest episodes and another for the most popular, making it easier for visitors to find relevant content. The goal was to reflect the person’s energetic and enjoyable personality through the website design.
“Prior to Greg and his team weaving their magic on my website, it was a converting website.
It was doing okay. But now it’s a high converting website, it looks so much better and is so much more appealing.The guys are really easy to work with. They take you through a fantastic briefing procedure, because briefing can be really hard at the best of times, but Greg and his team asked some great questions and extract all the information out of you that they need to create a high converting website. Would I recommend them? Hell Yeah! I’d recommend the team at Studio1 Design, but only only if you want your website to be high converting. And I’m guessing you do.”
-Timbo Reid
www.smallbusinessbigmarketing.com
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