How to Design a High Performance Landing Page

A landing page is a web page that has one single purpose. That purpose is to get people to take a single action on the page. We have put together this infographic as a simple guide on how to design a high-performance landing page.

 

WHAT?

A landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.

This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.

WHY?

A landing page is commonly used for and of these:

  • Offer a product.
  • Offer a service.
  • Offer an event.
  • Offer something for free. (In return for email addresses).
  • Register for a webinar.
  • Free trial.
  • Register for an offer that’s ‘coming soon’ or is currently closed.
  • Test an offer.

HOW?

Step 1. Get clear on who your target market is

Step 2. Have only one action for people to do on the page

Step 3. Add a compelling headline that evokes emotion and curiosity

Step 4. Add clearly defined benefits to the reader of your product or service

Step 5. Add an engaging video using the S.P.I.N. Selling formula.

Step 6. Add social proof that proves that you’re telling the truth, testimonials, case studies, before and afters, etc.

Step 7. Add credibility and share your expertise to back up your claim

Step 8. Share a relevant back-story to support why you created this solution.

Step 9. Explain the features

Step 10. Explain ‘How it Works

Step 11. Explain who it’s for and who it’s not for!

Step 12. Explain the value in the pricing section

Step 13. Display the price. (Works best if you add some scarcity and urgency.)

Step 14. Have a guarantee

Step 15. Have Frequently Asked Questions

Step 16. Have a link to your Terms and Privacy Policy and contact details

Step 17. Have the landing page designed professionally by a designer that understands visual hierarchy to influence your visitors to take action.

Step 18. Make sure the landing page is mobile responsive to suit all screen sizes.

Step 19. Make sure it’s on fast hosting.

Step 20. Use a secure payment gateway.

Step 21. Drive traffic to the landing page and split test everything using conversion-boosting tools to keep improving the performance of the page over time.

COMMON DESIGN MISTAKES

  • Not congruent across all of their touchpoints from ads to landers.
  • Not designed to attract the right audience by using the wrong color palette to using the wrong images and graphic style.
  • Designed with cheesy stock images!!

KILLER TIP:

Test It!!!!!!

  • Be prepared to tweak the design because every audience responds differently.
  • Use quantitive data and qualitative data to figure out a hypothesis of what’s working on your website.
  • Quantitive data is checking your Google analytics and any type of analytics that show the measurable figures in your business. 
  • Qualitative data is studying user behavior on your website.
  • We use an amazing tool called HOTJAR. Heat maps, user polls, video recordings of your website users.

Discover more about this topic on my podcast episode:

The Real Magic Podcast EP68: How to Design a High-Performance Website

 

Ready to Transform Your
Brand and Website?

You may also like…

Here’s What Our Happy Clients Say:

“I’m a filmmaker. NOT a designer, not a web designer and certainly not a landing page expert.

“You and your business deserve the best, so if you’d rather not waste time and money on lesser branding, websites or landing pages, take my word for it…

Studio1 is simply ‘as good as it gets’. Full stop!”
Gary Goldstein
Hollywood Producer
of Pretty Woman & Under Seige
“Working with Studio1Design was terrific! Greg and his team are total professionals.

They were sensitive and alert to our schedule throughout, proactively providing creative ideas and responding to our adjustments. The design team turned things around with impressive speed.

As a result, we got the website up in record time and hit our targets.”
Frank Oz
Voice of Yoda, and
Muppets Characters
“We had many reviews of our website and it’s off the charts of how good it looks!

There have been numerous people saying that it’s the best website they’ve ever seen. And the conversion rate on it after everything was done is huge!

“Our business is only 3 years old, which is when Studio1 designed our website, and we are on course to be doing around 5 million this year just in online sales.”

We know that your designers know what they are doing. Highly recommended!”
Matt Mcalister
Flavored PB Co.

Here’s What Our Happy Clients Say:

When We Design for You, Something Impactful Happens for Both You, and the World.

Giving back is a massive driver for the team here at Studio1 Design. For every design we create for you, we contribute to life-changing education, good health, food, water, and amazing opportunities for less fortunate people around the world.

Our Impact Goals

10k+

medical treatments for people in need

10k+

meals to people in
the world

100k+

days of access to
clean water for people
in the world

10k+

days of learning materials to vulnerable children in need

Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site, place an order, subscribe to a newsletter, Use Live Chat, Open a Support Ticket or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To quickly process your transactions.
• To send periodic emails regarding your order or other products and services.
• To follow up with them after correspondence (live chat, email or phone inquiries)

Is Your Website
Working Hard For You?

Download our proprietary 10-point conversion checklist to discover the most important quick wins to boost your website’s performance & to get it working hard for you…

We Only Send You Awesome Stuff =)

Ready to Join a
World-Class Design Team?

Fill out the form below so we can get to know you better