How to Leverage the Power of Images On Your Website

We are naturally inclined to react to images as they have a strong impact on our emotions.

When choosing images for your website make sure they enhance the messages on your website and not just be a decoration. Photos and images can have a powerful impact on your visitors if they are thoughtfully created and well-placed to enhance the words on your website.

We all know the saying that a picture is worth a thousand words – but the quality of the images and their targeted message is what sets you apart from your competitors. When implemented properly, images can connect your prospects emotionally with your message.

Images can also communicate information quickly, and they are easier to read than text. Images can be used to inspire, enrage, inform, provoke or entertain. The right targeted quality images can help you tell your story, create desire, help customers connect with your brand, and gain trust.

Studio1Design-BLOG-How to Leverage the Power of Images Online-01

Use custom images

Stock images have their limitations – both in content and styling. Try not to use stock images on your branded website, wherever you can. it’s ok to use stock images and customize them to make them unique to your brand, however, try not to use them as is because stock images can undermine the credibility of your brand if they are seen all over the internet.

With a custom image, you’re in control. Your pictures will say exactly what you want them to say and create a unique look and feel. You’ll stand out from the competition when you use unique images.

People like to connect with other people and using custom images can help humanize your brand. It’s also helpful to be stylistically consistent, try to adhere to a particular photographic or graphic style that your audience can instantly recognize.

There are many things to consider and then the most important is to make sure that the image resonates with your target audience.

A bad image that doesn’t enhance your copy will likely turn prospects away if they feel a disconnect and don’t feel like your offer will solve their problem because the image doesn’t match the copy. When there is no clarity and cohesion between your copy and images, your visitors will be confused.

Being drawn to the image is a natural reaction but if chosen carefully, it should guide the visitor to read the rest of the copy too. Therefore, the right image should be reflective of your product or service while connecting emotionally with your prospect.

Think of it like the posters you see on buses. The images used depict how the product and/or service will make you look or feel. In the same way, the images on your webpage will also make you feel the same.

Add to that the fact that these pictures should also reflect the traffic source upstream. This means that if the image came from a banner ad, then it should be similar to the headline. Just make sure to use unique images, which means they should not look too much like ‘cheesy stock images.

Starting from the top of the page, images and benefit headlines should be made larger. Next, you would have benefit-driven bullets and smaller paragraphs. As your site’s visitor slowly becomes locked into your sales copy, you begin to break the information into palatable chunks and select images that perfectly reflect your copy-writing.

You can use images to illustrate the problem that your prospects are having then pair that up with an image that illustrates the solution.

Studio1Design-BLOG-How to Leverage the Power of Images Online_IMAGE 2

Showcase your product in use and in context

Before committing to buying a product or service, people want to see how – and in what context – a product is used or service will help them.

For example, if you’re selling hammers, show them on a workbench. If you’re selling knitting yarn, show it being used. 

This is particularly important for e-commerce websites. It creates a better sense of engagement and helps visitors understand issues of size and scale.

On our t-shirt print design website, we use a banner that shows the product which is the print design, AND a person wearing a t-shirt printed with that design.

(see example

Show your product from all sides

At its most basic, you can do this with a series of still photos. Again, show products in use and in context.

Step it up a bit by using a tool to create an interactive 3D product image. This used to be a top-end strategy, but today, you can create interactive product photos without a movie shoot. (There are a few plug-in tools out there so look for the tool that suits your needs and budget.)

Show your product in motion

Bandwidth is getting bigger and video is getting easier. It could well be worth showing your product actively in use.

Online dress shop ‘Pretty Little Thing’ uses videos of their clothes being modeled catwalk-style. They’ve done this in detail, with a video in every color the dress comes in. A big investment, but worth it for a better customer experience, so they can see how the clothing fits.

Studio1Design-BLOG-How to Leverage the Power of Images Online_IMAGE 3

Show the promise, not just the product.

Everyone strives to live what they believe to be their perfect lifestyle. Visual content can help represent the lifestyle that a brand is trying to sell to its customers. Many consumers would rather purchase an experience than a product, so it’s important to position your products or services as part of a desirable, aspirational lifestyle.

For example, clothing brands want you to feel attractive and fashionable, car manufacturers want you to feel like you deserve luxury, and travel companies sell you the freedom of escaping the everyday.

Does the quality matter?

Ensuring that your images are of a high-quality level is crucial. A badly taken, out of focus or poorly lit image reflects badly on you and your brand.

Stock photos are on the whole, a great way to make the effort and high costs of taking photos yourself or hiring a photographer. Though depending on where you decide to buy photos, you could run up a high total just purchasing a couple of images, so it’s always best to look around for the best price and best quality.

How to save your images to increase your search engine rankings

Having a quality custom image and website design is a great way to contribute to SEO. There are around 200 factors in Google’s algorithm for ranking websites these days. The images that you use impact the rankings – so be web-smart in how you use them. Here are some ideas to help you…

  • Make sure your web pages load quickly by using highly compressed jpg for your images wherever possible. The key is to compress them “just enough” so that the quality is still great and the file sizes are small. We recommend using Adobe Photoshop to optimize your images, and ‘saving for web’ with compression of around 60 – 70%.
  • Only use png files if the image is an irregular shape and needs to move independently from the background it sits on, to suit various screen sizes. Otherwise use jpg because jpg can be reduced to smaller file sizes.
  • Name your images with keywords related to your business. Be sure to update the alt-tag descriptions too.
  • Make sure your site and images are designed to suit all screen sizes. Google will penalize your website if it’s not responsively designed to suit all screen sizes.

Action plan…

Review your website and ask yourself if your images are unique and enhance your copy to give clarity of your offer to your visitors.

Leave a comment or question below…

Ready to Transform Your
Brand and Website?

You may also like…

Here’s What Our Happy Clients Say:

“I’m a filmmaker. NOT a designer, not a web designer and certainly not a landing page expert.

“You and your business deserve the best, so if you’d rather not waste time and money on lesser branding, websites or landing pages, take my word for it…

Studio1 is simply ‘as good as it gets’. Full stop!”
Gary Goldstein
Hollywood Producer
of Pretty Woman & Under Seige
“Working with Studio1Design was terrific! Greg and his team are total professionals.

They were sensitive and alert to our schedule throughout, proactively providing creative ideas and responding to our adjustments. The design team turned things around with impressive speed.

As a result, we got the website up in record time and hit our targets.”
Frank Oz
Voice of Yoda, and
Muppets Characters
“We had many reviews of our website and it’s off the charts of how good it looks!

There have been numerous people saying that it’s the best website they’ve ever seen. And the conversion rate on it after everything was done is huge!

“Our business is only 3 years old, which is when Studio1 designed our website, and we are on course to be doing around 5 million this year just in online sales.”

We know that your designers know what they are doing. Highly recommended!”
Matt Mcalister
Flavored PB Co.

Here’s What Our Happy Clients Say:

When We Design for You, Something Impactful Happens for Both You, and the World.

Giving back is a massive driver for the team here at Studio1 Design. For every design we create for you, we contribute to life-changing education, good health, food, water, and amazing opportunities for less fortunate people around the world.

Our Impact Goals


medical treatments for people in need


meals to people in
the world


days of access to
clean water for people
in the world


days of learning materials to vulnerable children in need

Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site, place an order, subscribe to a newsletter, Use Live Chat, Open a Support Ticket or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To quickly process your transactions.
• To send periodic emails regarding your order or other products and services.
• To follow up with them after correspondence (live chat, email or phone inquiries)

Is Your Website
Working Hard For You?

Download our proprietary 10-point conversion checklist to discover the most important quick wins to boost your website’s performance & to get it working hard for you…

We Only Send You Awesome Stuff =)

Ready to Join a
World-Class Design Team?

Fill out the form below so we can get to know you better