How to Zig When Your Competitors are Zagging…

Jay Abraham is one of the world’s great business strategists.  He’s an original thinker and a genius in helping his clients find ways to transform their businesses.  His endless curiosity to learn everything about everything and his obsession with transforming business results through better strategy make him a great speaker with a wealth of knowledge that he shares generously.

In a recent presentation I attended, Jay revealed that…

There are really only 3 ways to grow a business:

1. Get more buyers.
2. Get your existing buyers to buy more frequently.
3. Charge more for your products or services.

Doing this well requires discipline, strategic thinking, and TAKING ACTION!

Do business differently

Jay Abrahams has some core principles for growing your sales that are all based on thinking and acting differently.

These principles are:

  • Look for ways to solve your prospect’s problem differently from your competitors.
  • Do what your competitors aren’t doing.
  • Explain the reason why you’re better than your competitors.
  • Look for ways to partner up and collaborate with other businesses that supply your target customers.

Do what the others AREN’T doing!

Finding new customers and more sales is about thinking differently. It’s about finding new ways to solve your potential customer’s problems. Some examples are:

  • Harvey Norman challenged traditional models of “lay-by” by offering finance options to allow customers to “take their goods home today, then pay later!”
  • Australia’s Commonwealth Bank went full circle from ATMs and branches with minimum tellers to concierge service at the front of the store
  • Interface, an Australian commercial carpet company, leased carpet tiles that could be individually replaced as a service instead of selling broadloom that needed to be replaced entirely every 5 years

Studio1 Design provides an unlimited design service ‘DesignerOnTap’ instead of charging by the hour or by the project. This helps the business look unique and congruent at every touchpoint with its customers.

Do something new to find new ideas

Working out how to zig while your competitors zagging can be tough. What we now know about human perceptions is that what you know, limits what you see. It’s a whole lot easier to do something different if you expand what you know about your business, your competitors, and other businesses that also serve your customer.

So finding and building a new marketing strategy starts with:

  1. Defining explicitly what “everybody knows” about your business and your market – so that you can ask “Where is this NOT so?
  2. Actively extend what you know so that you’ve got access to new ideas and new strategies

You can achieve this by…

Researching and quantifying your own processes

What are you doing that’s really effective? The 80/20 principle is basic to most human activities – and it’s not always 80/20. Some organizations can spend 95% of their time doing things that don’t really matter to the business – and only 5% doing the things that add value to their customers and create sales

Researching your competitors

Make sure you know what they are doing and how they deliver to their customers. You can’t do something different if you don’t know what’s being done

Researching your wider industry

Find out what the latest trends are and what’s happening on the fringes of your industry. By doing this, you can stay ahead of the game!  A simple research exercise you can do from home is opening up Amazon…pay attention to the chapter headings on the contents page and then read the reviews

Talking to your existing customers regularly

Find out their pain points and new ways of solving their problems. By simply starting a genuine and curious conversation, you can uncover so much more about your client base than guesswork could ever achieve

Finding out who else serves your customers

Find out where you have different strengths that complement each other. Explore whether there is a joint venture or alliance you can form. For example, Jay shared a case study of one of his clients in China where a motorcycle maker with a great product but a small distributor network linked up with a lawnmower company that needed a wider product range but had a big network

Know YOUR business

Too many businesses don’t know what part of what they do actually works, and they don’t know how to MEASURE it.

There are two fundamental factors to know in your business:

  1. The Lifetime Value of your customers (i.e. What is their profile?) and;
  2. Your customers’ purchasing cycles (i.e. What do they buy regularly? When do they buy it? Why do they buy it?)

When you know the LTV (Life Time Value) of your different customer profiles, you can focus on finding more good customers. You’ll know where your marketing spend can deliver the best ROI.

Paired with information on your current customer’s purchasing cycles, you can explore how to make other valuable offers that keep them interested.

Take Action, Don’t Wait for the Competition

“Do or do not do – there is no TRY.” Yoda

Do something! Anything… Look for things to do that are different. Test and measure to see what difference your actions made – and learn from what didn’t work.

Just start with one action, don’t try to do lots of things at once. Keep your focus and track what works. There are lots of small adjustments you can make to increase revenue. Everyone that you do will multiply the results of the others, and over time you’ll build BIG results.

There are many small adjustments you can make to increase revenue. Put them all together and these 10-15% increases will multiply into a lot better performance!!

Beware technology for technology’s sake

Technology for technology’s sake, or for “cost reduction” can cost you money and even customers.

When the big banks ripped out all the tellers from their branches and closed branches, they lost business.

Use technology intelligently – use it to find ways to deliver new solutions to your customer’s problems. Netflix delivered movies fundamentally differently from VideoEasy. Uber delivers car trips differently from taxis.

If you’re ready to do things differently and take your website in a new direction, book a free consultation with us.

We’ll show you how we will take your website and brand to the next level, so you can have a bigger impact on your audience.

No pressure, no obligation – just a friendly conversation about what you want your website to do and whether we can help.

Ready to Transform Your
Brand and Website?

You may also like…

Here’s What Our Happy Clients Say:

Hollywood Producer _of Pretty Woman & Under Seige
“I’m a filmmaker. NOT a designer, not a web designer and certainly not a landing page expert.

“You and your business deserve the best, so if you’d rather not waste time and money on lesser branding, websites or landing pages, take my word for it…

Studio1 is simply ‘as good as it gets’. Full stop!”
Gary Goldstein
Gary Goldstein
Hollywood Producer
of Pretty Woman & Under Seige
Voice of Yoda, and_Muppets Characters
“Working with Studio1Design was terrific! Greg and his team are total professionals.

They were sensitive and alert to our schedule throughout, proactively providing creative ideas and responding to our adjustments. The design team turned things around with impressive speed.

As a result, we got the website up in record time and hit our targets.”
Frank Oz
Voice of Yoda, and
Muppets Characters
Flavored PB Co.
“We had many reviews of our website and it’s off the charts of how good it looks!

There have been numerous people saying that it’s the best website they’ve ever seen. And the conversion rate on it after everything was done is huge!

“Our business is only 3 years old, which is when Studio1 designed our website, and we are on course to be doing around 5 million this year just in online sales.”

We know that your designers know what they are doing. Highly recommended!”
Matt Mcalister
Matt Mcalister
Flavored PB Co.

Here’s What Our Happy Clients Say:

When We Design for You, Something Impactful Happens for Both You, and the World.

Giving back is a massive driver for the team here at Studio1 Design. For every design we create for you, we contribute to life-changing education, good health, food, water, and amazing opportunities for less fortunate people around the world.

Our Impact Goals


medical treatments for people in need


meals to people in
the world


days of access to
clean water for people
in the world


days of learning materials to vulnerable children in need

Privacy Policy

This following document sets forth the Privacy Policy for the Studio1 Design website: Studio1Design.com. Studio1 is committed to providing you with the best possible customer service experience. Studio1Design is bound by the Privacy Act 1988 (Crh), which sets out a number of principles concerning the privacy of individuals.

Collection of your personal information
We collect Non-Personally Identifiable Information from visitors to this Website. Non-Personally Identifiable Information is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, advertisements that you click on, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system.

Free offers & opt-ins
Participation in providing your email address in return for an offer from this site is completely voluntary and the user therefore has a choice whether or not to disclose your information. You may unsubscribe at any time so that you will not receive future emails.

Purchases through this website
For access to our design services & for our customer support you are required to submit personally identifiable information. This may include but not limited to a unique username and password, address and phone number. We do not store any of your payment processing details when you make a purchase on this site. All secure payments are processed via Paypal. Paypal is a trusted & secure payment gateway.

Cookie Based Retargeting & Marketing
From time to time some of our advertising campaigns may track visitors to this website for the purpose of display advertising. If this is a concern to you should turn off third-party cookies in your web browser.

Sharing of your personal information
Your personal information that we collect as a result of you purchasing our products & services, will NOT be shared with any third party, nor will it be used for unsolicited email marketing or spam. We may send you occasional marketing material in relation to our design services.

Changes to this Privacy Policy
Studio1 Design reserves the right to make amendments to this Privacy Policy at any time. If you have objections to the Privacy Policy, you should not access or use this website. You may contact us at any time with regards to this privacy policy.


Is Your Website
Working Hard For You?

Download our proprietary 10-point conversion checklist to discover the most important quick wins to boost your website’s performance & to get it working hard for you…

This field is for validation purposes and should be left unchanged.

We Only Send You Awesome Stuff =)

Ready to Join a
World-Class Design Team?

Fill out the form below so we can get to know you better