The Power of Social Proof On Your Website

Have you ever looked at a website and said to yourself:

“That sounds amazing – but can you prove that you can actually deliver?”

People are skeptical of claims made on websites, so we turn to others to check if the claims are true. Your website visitors won’t be sold just by a great idea – what they want is proof from other people they identify with that are in a similar situation as them. They want to know if you can solve their problems too.

So having social proof testimonials or case studies from existing customers will provide proof that your products or services get great results. 

Social proof is a powerful psychological principle to influence people to take action on your website. Other powerful principles are Reciprocity, Authority, Consistency, Likability, Scarcity & Urgency. All of these principles need to be designed with the right hierarchy to create a desire to influence people to take action, however, if I could only use one principle, I would use ‘Social Proof – It’s THE most powerful influencer.

More social proof you display = Higher conversions.

A website with hundreds or thousands of testimonials & reviews will generally produce a lot more leads and sales, than a website with little or no testimonials or reviews.

There are many ways to display social proof on your website, including…

Written Testimonials

Written testimonials from your customers provide proof that you deliver on your promise. A written testimonial is more powerful when accompanied by a photo of your customer.

Video Testimonials

Video is a powerful marketing tool and video testimonials are more believable than written testimonials. People watching can see body language and how the person giving the testimonial expresses themself. Videos are engaging and keep people on your site longer.

Story Testimonials / Case Studies

Everybody loves a great story, so having a longer written or video testimonial that tells the story of your customer can be particularly powerful, especially when you are selling a high ticket item. The goal is to go deep into the story of your customer’s journey and highlight the results that your business has helped achieve for your customer. It can be as detailed or as brief as you like. Show your customer’s pain points before you were involved, then describe the process that you went through to solve the problem, then show the outcome and the results they experienced.


Consider using review tools like TRUST-PILOT, YOTPO, USE-PROOF, etc. these tools present genuine customer reviews, both good and bad. They can’t be rigged to only display positive reviews, so by displaying the occasional piece of negative feedback, you inadvertently increase sales because the reviews are genuine and more believable.

Customer Logos

Even if you can’t get testimonials, you can indicate your customer base with logos. Again, they can be rendered in grey tones so they don’t clash with each other or your color palette.


If you have high numbers of customers you have helped, social media followers, years in business, current members, downloads, etc, then display them in large numbers on your website. We generally display 3 -5 numbers in one section across a web page to have a huge impact that can be viewed at a glance to display your authority as the real deal.


If you can get an endorsement of your product or service from an industry leader, celebrity, or expert in your niche, then highlight that on your website. I also encourage you to pay these people for their reviews because referred social proof is an extremely powerful influencer.

Social Media Streams

If you have a strong presence on social media with a lot of followers, it can be useful to include that on your website. Instagram is particularly useful because your live and most recent Insta feed can be displayed on the website.

What if you don’t have any social proof?

If you don’t have any social proof it will be harder to influence people to buy from you. A lot of businesses are not comfortable asking for testimonials from their customers. They think their customers don’t want to be hassled and wouldn’t want to give them a testimonial, which is simply not true most of the time.

The best time to ask for a testimonial from your customers is as soon as they have seen a result from what you have provided to them. You can put an automated process in your email marketing system that will be sent to your prospects around the time that they should have seen a result. That way you won’t feel icky asking for a testimonial personally.

Below is a framework that I highly recommend when asking for a testimonial:

1. What was your biggest pain point or frustration before you purchased from us?

2. What obstacle nearly prevented you from purchasing from us?

3. How was your experience dealing with us and our process?

4. What is the BEST result that purchasing from us brought to your business?

5. Who else would you recommend us to?

So next time you have a happy customer, simply reach out to them and ask them for a testimonial or review. You might be surprised at how much positive feedback you will receive. Then put all that back on your website and it will attract more people to buy from you. Then watch your business grow exponentially as a result of adding more social proof to your website.

You can also incentivize your customers to recommend you to others. Referral programs are great for spreading the word about your business. There’s nothing more powerful than a 1-1 personal referral. You can’t beat good old fashioned word of mouth =)

Let me know if this has been helpful by leaving a comment or question below…


Ready to Transform Your
Brand and Website?

You may also like…

Here’s What Our Happy Clients Say:

Hollywood Producer _of Pretty Woman & Under Seige
“I’m a filmmaker. NOT a designer, not a web designer and certainly not a landing page expert.

“You and your business deserve the best, so if you’d rather not waste time and money on lesser branding, websites or landing pages, take my word for it…

Studio1 is simply ‘as good as it gets’. Full stop!”
Gary Goldstein
Gary Goldstein
Hollywood Producer
of Pretty Woman & Under Seige
Voice of Yoda, and_Muppets Characters
“Working with Studio1Design was terrific! Greg and his team are total professionals.

They were sensitive and alert to our schedule throughout, proactively providing creative ideas and responding to our adjustments. The design team turned things around with impressive speed.

As a result, we got the website up in record time and hit our targets.”
Frank Oz
Voice of Yoda, and
Muppets Characters
Flavored PB Co.
“We had many reviews of our website and it’s off the charts of how good it looks!

There have been numerous people saying that it’s the best website they’ve ever seen. And the conversion rate on it after everything was done is huge!

“Our business is only 3 years old, which is when Studio1 designed our website, and we are on course to be doing around 5 million this year just in online sales.”

We know that your designers know what they are doing. Highly recommended!”
Matt Mcalister
Matt Mcalister
Flavored PB Co.

Here’s What Our Happy Clients Say:

When We Design for You, Something Impactful Happens for Both You, and the World.

Giving back is a massive driver for the team here at Studio1 Design. For every design we create for you, we contribute to life-changing education, good health, food, water, and amazing opportunities for less fortunate people around the world.

Our Impact Goals


medical treatments for people in need


meals to people in
the world


days of access to
clean water for people
in the world


days of learning materials to vulnerable children in need

Privacy Policy

This following document sets forth the Privacy Policy for the Studio1 Design website: Studio1Design.com. Studio1 is committed to providing you with the best possible customer service experience. Studio1Design is bound by the Privacy Act 1988 (Crh), which sets out a number of principles concerning the privacy of individuals.

Collection of your personal information
We collect Non-Personally Identifiable Information from visitors to this Website. Non-Personally Identifiable Information is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, advertisements that you click on, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system.

Free offers & opt-ins
Participation in providing your email address in return for an offer from this site is completely voluntary and the user therefore has a choice whether or not to disclose your information. You may unsubscribe at any time so that you will not receive future emails.

Purchases through this website
For access to our design services & for our customer support you are required to submit personally identifiable information. This may include but not limited to a unique username and password, address and phone number. We do not store any of your payment processing details when you make a purchase on this site. All secure payments are processed via Paypal. Paypal is a trusted & secure payment gateway.

Cookie Based Retargeting & Marketing
From time to time some of our advertising campaigns may track visitors to this website for the purpose of display advertising. If this is a concern to you should turn off third-party cookies in your web browser.

Sharing of your personal information
Your personal information that we collect as a result of you purchasing our products & services, will NOT be shared with any third party, nor will it be used for unsolicited email marketing or spam. We may send you occasional marketing material in relation to our design services.

Changes to this Privacy Policy
Studio1 Design reserves the right to make amendments to this Privacy Policy at any time. If you have objections to the Privacy Policy, you should not access or use this website. You may contact us at any time with regards to this privacy policy.


Is Your Website
Working Hard For You?

Download our proprietary 10-point conversion checklist to discover the most important quick wins to boost your website’s performance & to get it working hard for you…

This field is for validation purposes and should be left unchanged.

We Only Send You Awesome Stuff =)

Ready to Join a
World-Class Design Team?

Fill out the form below so we can get to know you better