What does your old website say about your business?

Are you proud to send people to your website because it looks fantastic, and makes your business look like the best solution to solve your prospect’s problems?

Are you happy with your website’s performance as a 24/7 marketing machine or do you wince when you look at your website because you know it could be so much better?

When I talk to people about their websites and how they feel, here are their most common complaints about their websites:

  • “I’m embarrassed to give people my website link—I avoid it as much as possible”
  • “I know I have to have a website — but it does nothing for driving sales in my business”
  • “I don’t like my website — but I don’t know what to do about it.”

One that particularly sticks in my mind is:

“It’s the most expensive business brochure I’ve ever paid for!”

Why did this particular complaint stick?

This complaint really emphasizes the fact that their website designer doesn’t understand what it takes to convert your hard-earned traffic into hot leads and customers! Instead, their website is just like an online brochure.

Your website should be treated like a retail shop window, where it draws people inside your business, and then gives them a clear pathway to show that you are the perfect fit to solve their problem.

Ask yourself this…

“What would it mean for your business if your website demonstrated how much of a perfect fit your business is and it drove a lot more leads and sales than you’re currently getting?”

This article will help you navigate exactly what it takes to design your website with strong foundations to drive more leads & sales in your business, just like an effective shopfront does.

Your website is your digital shopfront

Think about what makes a really top retail shop window and how much careful planning and design goes into making it draw people in, and make the selling process much easier because the shopfront does a lot of the heavy lifting.

It starts with the basics. It’s well lit, it’s well styled–but there’s a lot more going on than good lighting, a cool color scheme, and some trendy fittings.

Good retail shopfronts are a selling process, not just a product display

A top retail shopfront has an enticing range of items on display.

The items in the display windows aren’t just dumped there individually; they’re carefully placed to make a complete offer, ATTRACT and ENGAGE visitors to help turn them into customers.

They may also have a ‘specials’ rack that leads into their store for passers-by to flick through.

Your website can be the same if it’s designed as a digital shopfront with a strategy to convert cold traffic into paying customers, instead of just being a brochure.

What’s the cost of an out-of-date website?

“If you think that good design is expensive, you should look at the cost of bad design.”
– Dr. Ralf Speth, ex-CEO of Jaguar.

If your website is out of date and isn’t selling the essence of what you do today, then what you have is an expensive brochure.

However, what you may not have realized is that an outdated website comes with less obvious costs.

You see, today when people first discover your business or offer via social, ads, or word of mouth, one of the first things that they do is visit your website.

If they are interested in what you have to offer, there’s a good chance they will also check out your competitors.

Appear more trustworthy than your competitors

If your competitor’s website looks newer and more appealing than yours, your visitors are more likely to gravitate to them. The older and more outdated your website is, the bigger the trust gap will become they may purchase from your competitors instead of you. if they have a great experience then you miss out on future leads too.

That’s why your website needs to look current and be designed as a 24/7 marketing machine. If not then you will also have the following problems…

You lose relevance

Businesses are dynamic; they change every day. If you’re a successful business, you’re unlikely to be doing things exactly the same as when you started; that logic should also be applied to your website.

If nothing else, you’ve continued to serve and grow your customer base, and most likely a whole lot of innovation has happened over recent years.

If none of this shows up on your website, then you won’t look current and they may decide that you’re not relevant anymore, and they are more likely to press the <BACK> button.

You lose security

Out-dated websites run on outdated platforms—and outdated platforms are a risk to your security.  They’re also seen as risky by search engines and browsers, so they get downgraded and even blocked by virus defense programs. In a world where cybercrime is a global industry funded by rogue governments, this matters A LOT.

You lose rankings

One of the factors that search engines evaluate is the currency and performance of your website. So if nothing’s changed on your website for years, it’s a good bet that something has changed in your ranking.

Your return on PPC, social media, and content marketing is reduced

Most of your visitors WILL check out your website, so if your presentation is not consistent, you will lose trust and engagement. So the return on your awesome content won’t be what it could be.

Your repeat customers can get bored

If you’re running a good business, be kind to your repeat customers.  Give them something new to look at. It could be something as simple as new background images, a new offer, or a lead magnet.

Your Design Matters – & makes a big difference to outcomes

There are around 1.2 BILLION websites in the world today, but a surprisingly small number are designed properly to maximize conversion.

Some are beautiful graphic designs but are not designed for conversion. Others are older and less beautiful. They may have performed okay in their day but are not performing these days.

If you fall into one of those two categories, whatever industry you’re in, you have a lot more global competition these days, so it’s easy to get left behind.

Great design builds on strong foundations

To design a high-converting website that operates as a 24/7 marketing machine you need good foundations:

  1. A strong understanding of your audience and their desires
  2. An explicit and comprehensive brand position—your purpose, your values, your USP, and  your value proposition
  3. Clarity on psychological drivers, the science of influencing, and how to use them in marketing to your audience
  4. A defined marketing strategy that takes your online customer through a process from visitor to prospect to customer

With those good foundations, we can design you a high-converting website; a website specifically designed to persuade your visitors to take action because they trust that you can help them meet their needs.

Strong foundations boost your website to the next level

A next-level website design must include the following:

  • Position your customers as the hero and your business as their guide.
  • Make sure you lead with value, have helpful content, and showcase your authority.
  • Have copywriting that’s persuasive, hooks people emotionally, explains clearly how you solve your prospect’s problems, and what the implications are if they don’t choose you.
  • Your ‘conversion-focused design has social proof and credibility-boosting elements throughout the site using psychological persuasive drivers that help build trust.
  • Use a color palette and images to appeal to your target market, with a modern design layout that is clear & easy to navigate.
  • Make sure the design has the right visual hierarchy to entice your visitors to take action. (Opt-in &/or buy, get started, etc.)

Treat your website as your digital retail space

Make sure you’re market-aware

Regularly review and update your marketing foundations—your target audience description, your brand position, your influencing process, and your marketing strategy.

We’ve been through some challenging times and many businesses have made major pivots but make sure your foundations are still relevant.

Keep your “premises” awesome

Always be cleaning and freshening your website and your online presence:

  1. Have a structured process to keep your website content fresh—things such as image changes, copy updates, new customer logos for your trust builders, ongoing testimonials; as well as your latest media presence and achievements
  2. Check your social platforms and content are aligned with your website and your brand
  3. Keep creating helpful content that’s relevant to your current market
  4. Check your past content for relevance and correctness in today’s world
  5. Keep your website platform, security and maintenance up-to-date

Refurbish regularly and strategically

Plan and budget for a regular and complete website rebuild. We recommend around every 3-4 years (sometimes more often, if your website hasn’t been built on proven psychological principles and high-converting design practices)

Business always evolves.  The world changes and your business will change with it. The customers you serve and the way you serve them aren’t what they were just two years ago.

Technology changes, and the platform your website is built on will date even more rapidly than your website. So whatever it’s developed in— whether it be WordPress, Kajabi or Shopify—if your website is more than 2 years old it may well need a rebuild.

A substantive website update will demonstrate to your customers how your business is evolving; and that’s a trust-builder in itself.


Case Study – Small Business Big Marketing

We redesigned the website for Small Business Big Marketing to take its performance to the next level.  The overhauled website went live at the start of 2022.

The before look

The old version looked good for its day, but websites have changed a lot since then. Play the video below…

After our design update

After our overhaul, where we applied our next level website design principles, it now looks like this: (Play video)

The pop-up below has driven thousands of opt-ins:

Within 2 weeks, Small Business Big Marketing saw a boost in traffic AND an increase in people ‘joining their Facebook tribe’ and becoming warm leads moving down their sales funnel.

If we detailed everything that we did for SBBM then we’d have a book, not a blog post.  However, here are some key highlights…

We designed a home page that clearly displayed what the show is all about

The blocks flow down the page so all visitors need to do is scroll.  They’re super-optimised for mobile, so visitors just keep scrolling. The blocks are sequenced purposefully to build trust and flow.  It starts with:

  • A header that answers his visitor’s key question: “who are you and are you offering a solution to my problem”
  • A free high-value offer (access to Timbo’s 10 Marketing Wakeup Calls)
  • A video intro to his podcast by Timbo, explaining “what’s in it for you” to his visitors–great for people who prefer listening to reading
  • A written introduction to Timbo, featuring a great, character-full photo of him
  • An introduction to Timbo’s award-winning podcast
  • Listener reviews from the podcast
  • Timbo’s best-selling marketing book (people trust authors)
  • … and several more blocks…

Written out this way, it sounds like a lot – but if you go to the website and scroll down through it and you’ll find a simple, easy, and engaging user experience on mobile & desktop.

Here are some other key changes we made…

We restructured the navigation for simplicity and action

The primary menu is down from nine key options to four key options which makes it much easier for visitors to take action.

We gave the podcast its own space

Instead of having the episodes on the home page, we built a modern, uncluttered and stylish page just for the podcast.

The home page still has podcast blocks–but after a whole lot of trust building.  And the blocks are relevant and changing selections:

  • 5 of the most recent episodes
  • 10 most downloaded episode

We built trust into the design

We TOLD and DISPLAYED Timbo Reid’s expertise and audience reach with stats and awards.

We put “the real Timbo Reid” front and center

People do business with people–especially when they’re choosing an expert advisor.  So we featured Timbo as a person, replacing the dated headshot with his personable presence.

We made the important actions clear

What Timbo wants is more members in his Facebook tribe, so we made that action button super clear and kept it front and center in a sticky header that stayed visible as visitors scrolled down the page.

Timbo also wants more podcast followers, so we made his podcast accessible in several places, including the header above the fold.

We made the value-packed download super clear

We re-designed Timbo’s high-value ’10 Marketing Wakeup Calls’ download for maximum clarity

It changed from this cramped, cluttered, hard-to-read block:

To this cleaner, much less confusing design:

There’s a whole lot more that we did

I could write a book on next level website design and how we applied it to Small Business Big Marketing

But now, feel free to check out all the pages on Timbo’s website here > SmallBusinessBigMarketing.com


Case Study – Effortless Swimming

Back in 2017, we started working with Brenton Ford on the website for his business Effortless Swimming.

Brenton is an awesome, inspiring person who has been helping swimmers go faster for decades. He’s taught thousands of people how to improve their swimming by developing better technique, not just expending endless effort.

If you viewed his website up until 2017, it looked like this, which was great for the time: (Play video)

Then we supercharged Effortless Swimming – with a next-level website design

Brendan was an awesome client to work with—he’d done a lot of work over the years on his marketing foundations.  He knew what his offer was, what his USP was, and what his clients wanted.

That made it easy to design a website for Brenton that sells his training and coaching  24/7  EFFORTLESSLY!

It’s a website designed to connect, build trust, show value, and CONVERT.  It’s a website that makes his offer something that very few serious swimmers can refuse.  It’s a website that’s not just visually stunning—it’s also carefully designed to appeal to and convert his target audience.

Here’s how we did it:

  • We worked with Brenton to understand his business and what makes him unique.
  • We worked with our copywriting partner to get a clear understanding of what the value of his offer meant to his audience.
  • We applied our tested, proven design process—to showcase his unique brand and awesome content.

Brenton loved the design and the way his opt-ins increased. He became more confident in creating even more free content which has further boosted his traffic! His choice to invest in his website, brand and online presence has paid off big time.

AND in the first year after the website went live (in 2018), they increased their membership sales by nearly 50% more than their previous average!

This was the result – and it was a game changer for Effortless Swimming.   The results went up, and up. Here’s what their website looked like after a spruce-up: (Play video)

Every business evolves over time—and it pays to show it

That’s an investment being made by Effortless Swimming, with a major makeover we can give you a sneak preview of some key differences between the 2018 and 2022 Effortless Swimming website:

  • An edgier, high-contrast look and feel—one that is still consistent with his visual branding
  • A whole new opening offer to join the ‘Become A Faster Swimmer’ challenge
  • Trust indicators that reflect his business longevity and his online popularity
  • An ‘As Featured In’ section showing the trusted sports media who report on his work

A complete overhaul tells your customers that you’re relevant

A complete overhaul says something powerful to your existing customers and to the leads moving through your marketing funnel.  It tells them that you’re doing well—and that you can help them do well. See the entire website here: EffortlessSwimming.com


So what DOES your current website say about your business?

Do you have an active digital retail space that presents your business at its best?

Or do you have a dated, clunky, costly brochure?

Does your website tell the story of your business as it delivers today—or as it was years ago?

Is your website costing your business a whole lot more than you get billed for hosting and content?

If the honest truth is that you have a dated, passive, expensive brochure, then it might be time to invest in a next-level design that drives growth for your business.

Book a 15-minute call with us to discuss your website goals.  We’ll identify what specifically is holding your website back.

This won’t be a hard sell; just a friendly, informative chat to help you identify what is most important to turn your business into a high-class digital retail space.

Ready to Transform Your
Brand and Website?

You may also like…

Here’s What Our Happy Clients Say:

Hollywood Producer _of Pretty Woman & Under Seige
“I’m a filmmaker. NOT a designer, not a web designer and certainly not a landing page expert.

“You and your business deserve the best, so if you’d rather not waste time and money on lesser branding, websites or landing pages, take my word for it…

Studio1 is simply ‘as good as it gets’. Full stop!”
Gary Goldstein
Gary Goldstein
Hollywood Producer
of Pretty Woman & Under Seige
Voice of Yoda, and_Muppets Characters
“Working with Studio1Design was terrific! Greg and his team are total professionals.

They were sensitive and alert to our schedule throughout, proactively providing creative ideas and responding to our adjustments. The design team turned things around with impressive speed.

As a result, we got the website up in record time and hit our targets.”
Frank Oz
Voice of Yoda, and
Muppets Characters
Flavored PB Co.
“We had many reviews of our website and it’s off the charts of how good it looks!

There have been numerous people saying that it’s the best website they’ve ever seen. And the conversion rate on it after everything was done is huge!

“Our business is only 3 years old, which is when Studio1 designed our website, and we are on course to be doing around 5 million this year just in online sales.”

We know that your designers know what they are doing. Highly recommended!”
Matt Mcalister
Matt Mcalister
Flavored PB Co.

Here’s What Our Happy Clients Say:

When We Design for You, Something Impactful Happens for Both You, and the World.

Giving back is a massive driver for the team here at Studio1 Design. For every design we create for you, we contribute to life-changing education, good health, food, water, and amazing opportunities for less fortunate people around the world.

Our Impact Goals


medical treatments for people in need


meals to people in
the world


days of access to
clean water for people
in the world


days of learning materials to vulnerable children in need

Privacy Policy

This following document sets forth the Privacy Policy for the Studio1 Design website: Studio1Design.com. Studio1 is committed to providing you with the best possible customer service experience. Studio1Design is bound by the Privacy Act 1988 (Crh), which sets out a number of principles concerning the privacy of individuals.

Collection of your personal information
We collect Non-Personally Identifiable Information from visitors to this Website. Non-Personally Identifiable Information is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, advertisements that you click on, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system.

Free offers & opt-ins
Participation in providing your email address in return for an offer from this site is completely voluntary and the user therefore has a choice whether or not to disclose your information. You may unsubscribe at any time so that you will not receive future emails.

Purchases through this website
For access to our design services & for our customer support you are required to submit personally identifiable information. This may include but not limited to a unique username and password, address and phone number. We do not store any of your payment processing details when you make a purchase on this site. All secure payments are processed via Paypal. Paypal is a trusted & secure payment gateway.

Cookie Based Retargeting & Marketing
From time to time some of our advertising campaigns may track visitors to this website for the purpose of display advertising. If this is a concern to you should turn off third-party cookies in your web browser.

Sharing of your personal information
Your personal information that we collect as a result of you purchasing our products & services, will NOT be shared with any third party, nor will it be used for unsolicited email marketing or spam. We may send you occasional marketing material in relation to our design services.

Changes to this Privacy Policy
Studio1 Design reserves the right to make amendments to this Privacy Policy at any time. If you have objections to the Privacy Policy, you should not access or use this website. You may contact us at any time with regards to this privacy policy.


Is Your Website
Working Hard For You?

Download our proprietary 10-point conversion checklist to discover the most important quick wins to boost your website’s performance & to get it working hard for you…

This field is for validation purposes and should be left unchanged.

We Only Send You Awesome Stuff =)

Ready to Join a
World-Class Design Team?

Fill out the form below so we can get to know you better