How to Convert Leads On Your Service Business Website
If you are struggling to attract the right prospects to your service business, you’re not alone. Differentiating yourself from your competition, and positioning yourself as the right choice for your target audience is not easy, especially when it comes to converting cold visitors on your website into hot leads and sales. The good news is […]
Website Design Trends in 2023 That Boost Conversions
Each new year presents exciting opportunities to craft exceptional website experiences that blend design, customer interaction, and technology. Keeping up with the latest trends helps your website stay fresh and relevant, which can improve your visitors’ confidence in your business. If people think your website isn’t current, they may be thinking that your business isn’t […]
How To Supercharge Your eCommerce Website Using Pre-Sell Pages
If you’ve been in a premium cosmetics store like Sephora or MECCA, their approach to helping a cold audience is extraordinary. For people that walk into their store, regardless if they’re new or repeat customers, they’re welcomed by a host who is there purely to help educate them on how to achieve the beautiful-looking skin […]
Will AI mean the death of website designers & copywriters?
You may have heard the hype around the super-impressive new AI tool called ChatGPT. It deserves the hype and, in the web design world, it has sparked a whole new round of discussion about Artificial Intelligence (AI) and how useful it is for creating websites. So let’s unpack AI and see if it can replace […]
What does your old website say about your business?
Are you proud to send people to your website because it looks fantastic, and makes your business look like the best solution to solve your prospect’s problems? Are you happy with your website’s performance as a 24/7 marketing machine or do you wince when you look at your website because you know it could be […]
What Truly Motivates Your Website Visitors to Buy From You… Emotion or Logic?
Have you ever noticed that when you’re about to purchase something online, you have an internal battle in your mind – should you or shouldn’t you purchase that product or service? There are a lot of thoughts and questions that help you decide if you should make a purchase or not… You wonder if the […]
What is usability testing and why does it matter?
Nearly everyone has had the experience of writing an important email. Reading and re-reading it to make sure it’s right. Checking to make sure that ALL the information is there. Then you hit send only to get a reply back asking you to explain exactly what you need them to do. AND only then do […]
Avoid costly website leakage mistakes that are easy to fix
A few years ago, we had a client that hired us to improve the landing page conversion rate for one of their leadership coaching programs. Their landing page had a great offer, the copywriting was great. The design looked ok, and they offered FREE Tony Robbins training! HOWEVER, their conversions were about 25% down on […]
Why do image sliders and video backgrounds kill conversions?
When image sliders first hit the interwebs, I used to think they were cool. Everybody who saw them for the first time got really excited by the fact that they could have something moving on the page that shows everything they offer one slide after another. How cool!! So the internet started getting flooded with […]
Clear vs Clever — Why Clarity Wins Every Time!
Anyone who’s ever looked up anything online knows how frustrating it is when you don’t quickly find the answer you’re searching for. It goes something like this: You’re busy and you need to find a solution quickly. You don’t have time to surf the net and go down rabbit holes. You Google long-tail keywords, something […]
How much should you pay for a new website in 2020/21?
You know what it’s like when you’re looking for a specific product or service. You visit many websites looking for the perfect solution for the right price, but it’s not easy especially when you can’t find pricing! It’s the same when you’re in the market for a new website. There are soooooo many choices! Where […]
Your Website is Never Finished
Think of your website as an evolution just like your business is. The human race, a country, an industry, a product or service, etc, and your business all need to keep evolving to survive. Your website is no different. It needs to evolve, improve and be adjusted to meet your market’s needs, which also keep […]
2019 Website Design Year in Review by Studio1 Design
It has been another super busy year here at Studio1Design.com. Watch the video above to see our best website designs of the past 12 months. Thanks to all of our clients for being part of our journey! From all of us here at Studio1 Design, we wish you all the best for 2020!! Check […]
Don’t let bad design be the reason people don’t buy from you!
You’ve heard it a million times….. first impressions count. It doesn’t matter whether you’re meeting someone in person or online, your first impression matters. Why then, do so many people let poor website design be their first impression of their business. Here’s the thing about bad design… it’s just like having bad breath. If you showed […]
21 Common Website Design Mistakes
Mistake #1: Outdated look and feel Your website needs to appeal to a targeted audience. If it hasn’t been updated for a few years and it looks dated, your prospects may not think that you are still relevant. Even worse they may think that your business is only as good as the way your website […]
How to Create a Brand Style Guide
What is a Brand Style Guide? Before creating a Brand Style Guide, your designer needs to have created a set of visual brand elements. Then those design elements should be brought together into a set of visual standards within a brand style guide. Discover more here on: ‘How to create a powerful brand identity’ No matter […]
How to Create a Powerful Brand Identity
A lasting impression begins with a powerful visual brand identity. Your brand identity is a unified set of visual elements that affect the way people perceive your brand and what it means to them. This is important because if your visual identity isn’t congruent and appealing, then your prospects may not take you seriously. Even […]
Why Branding Matters
What is branding? Your brand is much more than a cool logo, it’s how other people perceive your business. Your brand is the cohesive combination of design, language, storytelling, and experience. Together they combine to evoke a feeling – “the vibe” – with your target audience, to influence them to engage with your brand and ultimately buy from […]