Why Branding Matters
What is branding? Your brand is much more than a cool logo, it’s how other people perceive your business. Your brand is a cohesive combination of design, language, storytelling, and experience. Together they combine to evoke a feeling – “the vibe” – with your target audience, to influence them to engage with your brand and ultimately buy from […]
How To Design a PDF Lead Magnet to Attract Paying Clients
What is a Lead Magnet? A lead magnet is something you offer of high value to your prospects in return for their info like email address, name, etc. The purpose of having a lead magnet is so that you can start a conversation via email for people that are not ready to buy from you […]
Is Copywriting More Important Than Website Design?
We’ve all seen them – websites with great graphics, audio, and visual effects that grab our attention. All too often, when we click through we find out that that’s all there is – lots of effects with no quality content at all. Great design without quality copywriting is a waste of your design investment. If […]
Your Website Visitors Are Skeptics
Are you wondering why people aren’t buying as much from your website as you hoped they would? Most small business owners are often too close to their website, and they can’t step back to see their website from a birds-eye view. They study their analytics and quantitative data, however, they often don’t study qualitative data. […]
The Power of Social Proof On Your Website
Have you ever looked at a website and said to yourself: “That sounds amazing – but can you prove that you can actually deliver?” People are skeptical of claims made on websites, so we turn to others to check if the claims are true. Your website visitors won’t be sold just by a great idea […]
How to Design a High Performance Landing Page
A landing page is a web page that has one single purpose. That purpose is to get people to take a single action on the page. We have put together this infographic as a simple guide on how to design a high-performance landing page. WHAT? A landing page is any web page that a […]
The Hidden Traps of Website Templates
When marketing your business online, it’s critical to give potential customers a feel of what your company is like. Your website is the face of your brand and you should think of it as a shop front. It needs to attract the right people to your business. Your brand is not just your logo. It […]
Is Your Website Designed To Convert Visitors Into Action Takers?
Social media is about engaging potential customers and bringing them to your website. (Not the other way around). First, you put great content on your website then link your social media activity TO the content on your website. (And of course, only release the best content on your website.) Once visitors arrive on your website, […]
How to Leverage the Power of Images On Your Website
We are naturally inclined to react to images as they have a strong impact on our emotions. When choosing images for your website make sure they enhance the messages on your website and not just be a decoration. Photos and images can have a powerful impact on your visitors if they are thoughtfully created and […]
How to Maximise the Effectiveness of Your Content Marketing
Content marketing is increasingly recognized as a critical success factor for an online business. What’s not always recognized is that content marketing success isn’t just about the words you write or speak. It’s also about the way you present your content. The purpose of content marketing is to: 1. Attract people to engage with your […]
How to Zig When Your Competitors are Zagging…
Jay Abraham is one of the world’s great business strategists. He’s an original thinker and a genius in helping his clients find ways to transform their businesses. His endless curiosity to learn everything about everything and his obsession with transforming business results through better strategy make him a great speaker with a wealth of knowledge […]
How To Choose The Right Website Designer
A great website starts with a thorough, well-considered design brief that makes sure your designer understands your needs. There’s nothing worse than spending big bucks on a website design, then finding it doesn’t improve your business performance. There are lots of “website designers” in the market, but many of them are graphic designers. They can […]
